广州市花卉销售现状及发展对策研究  

Research on the Current Situation and Development Countermeasures of Flower Sales in Guangzhou

作　　者：王宁 黎亮云 吕道邦 吴俊晖 周俊辉 WANG Ning;LI Liang-yun;LV Dao-bang;WU Jun-hui;ZHOU Jun-hui(College of Agriculture and Biology,Zhongkai Agricultural Engineering College,Guangzhou 510225,China;BenTu Agricultural Science and Technology Co.LTD.of Foshan Nanhai,Foshan 528216,China;Guangdong Lvde Garden Environmental Protection Engineering Co.,Ltd.,Guangzhou 510230,China)

机构地区：[1]仲恺农业工程学院农业与生物学院,广州510225 [2]佛山南海犇途农业科技有限公司,广东佛山528216 [3]广东绿德园林环保工程有限公司,广州510230

出　　处：《中国林业经济》2022年第6期59-63,共5页China Forestry Economics

基　　金：广东乡村振兴发展战略专项“广东园艺产业发展协作研究”(2020)。

摘　　要：突如其来的新冠疫情使得花卉行业的发展受到了很大冲击,但也催生了一些新的发展机遇。传统花卉销售一直存在渠道单一、流通不畅、交易难的问题。通过对16家广州市花卉企业销售概况进行调查研究,结合广州市场监督局、农业农村局、《广州年鉴》等官方提供的数据,分析了当前广州市花卉销售的优势和出现的问题,结合广州的实际情况,为疫情常态化下的花卉销售提出了保障花卉产品质量,促进花卉进出口;鼓励花企多渠道销售、产业联合;打造“岭南”特色花卉品牌;培养花卉销售人才的建议发展建议。The sudden new crown epidemic has greatly impacted the development of the flower industry,but it has also spawned some new development opportunities.Traditional flower sales have always had the problems of a single channel,poor circulation,and difficult transactions.Combined with the official data provided by Guangzhou Market Supervision Bureau,Agriculture and Rural Affairs Bureau,“Guangzhou Yearbook”,etc.,this paper made an investigation and research on the sales profiles of 16 flower companies in Guangzhou,and analyzed the current advantages and problems of flower sales in Guangzhou.According to the actual situation of flower sales under the normalization of the epidemic situation,it put forward suggestions for ensuring the quality of flower products,promoting the import and export of flowers,encouraging flower companies to sell through multiple channels and industrial alliances,creating a“Lingnan”characteristic flower brand,and cultivating flower sales talents.

关 键 词：花卉销售 广州市 对策 

分 类 号：S681[农业科学—观赏园艺]