县域优质农产品电子商务营销模式及其比较——基于青阳县实例分析  

E-commerce Marketing Model and Comparison of County High Quality Agricultural Products:Based on the Case of Qingyang County

作　　者：刘旭晔 郭欢庆[2] LIU Xu-ye;GUO Huan-qing(Hunan Vocational College of Commerce,Changsha,Hunan 410205;Wuhan Donghu University,Wuhan,Hubei 430212)

机构地区：[1]湖南商务职业技术学院,湖南长沙410205 [2]武汉东湖学院,湖北武汉430212

出　　处：《安徽农业科学》2022年第22期215-217,共3页Journal of Anhui Agricultural Sciences

基　　金：湖南省社会科学评审委员会课题(XSP21YBC097)。

摘　　要：以青阳县为实例,探讨县域优质农产品电子商务营销模式及其比较,先分析当前青阳县土鸡与鸡蛋的生产与销售情况,再分析青阳县土鸡与鸡蛋电子商务营销模式及其优缺点,最后为养殖企业或农户营销模式选择提出建议。Taking Qingyang County as an example,this paper discusses the e-commerce marketing mode of high-quality agricultural products in the county and its comparison.At first,it analyzes the production and sales situation of native eggs in Qingyang County.Secondly,analyzes the e-commerce marketing mode of native eggs in Qingyang County and its advantages and disadvantages.Finally,it puts forward suggestions for the selection of marketing mode for breeding enterprises or farmers.

关 键 词：县域农业 优质农产品 电子商务 营销模式 青阳县 

分 类 号：F323[经济管理—产业经济]