山地运动旅游行为意向及影响因素研究:以云南省高校学生为例  

Study on behavioral intention and influencing factors of mountain sports tourism:a case study of college students in Yunnan Province

作　　者：徐琦 杨萍[2] 陶犁[1] XU Qi;YANG Ping;TAO Li(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048;School of Business and Tourism Management,Yunnan University,Kunming Yunnan 650500)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048 [2]云南大学工商管理与旅游管理学院,云南昆明650500

出　　处：《首都师范大学学报（自然科学版）》2022年第6期50-57,共8页Journal of Capital Normal University：Natural Science Edition

摘　　要：山地运动旅游非常符合高校学生对健康旅游的追求.本文以云南省高校学生为例,利用问卷调查数据,通过因子分析法分析影响高校学生山地运动旅游的主要因子,得出主要影响因素有旅游者价值、旅游活动开展难度、替代性目的地影响、旅游者态度、目的地吸引力与旅游者安全.以此为基础获得4点启示:加强目的地建设,注重旅游服务品质;开展山地运动旅游宣传,加强信息传递;与校内建立合作,降低活动开展难度;注重专业知识,加强安全保护.Mountain sports tourism is very suitable for college students’ pursuit of health tourism. This paper takes university students in Yunnan province as an example,uses the questionnaire survey data,through the factor analysis method to analyze the main factors that affect the mountain sports tourism of university students. The results showed that the main influencing factors were the value of tourists,feasibility of tourism activities,influences of alternative destinations,tourists’ attitude,destination attraction and safety of tourists. Four enlightenments are obtained:strengthen destination construction and service quality,carry out mountain sports tourism publicity and strengthen information transmission,establish cooperation with the university to reduce the difficulty of activities,paying attention to professional knowledge and strengthening safety protection.

关 键 词：山地运动旅游 旅游行为 意向 影响因素 

分 类 号：F592[经济管理—旅游管理]