我国网络思想政治教育领域私营、个人媒体的现状与可能  

The Current Situation and Possibility of Private and Personal Media in the Field of Network Ideological and Political Education in China

作　　者：覃夫杰 QIN Fu-jie(Marxist school,Peking University Haidian,Beijing 100871,China)

机构地区：[1]北京大学马克思主义学院,北京100871

出　　处：《华北电力大学学报（社会科学版）》2022年第6期116-124,共9页Journal of North China Electric Power University(Social Sciences)

摘　　要：基于对私营、个人媒体在网络思想政治教育领域入局、发展的过程及其现实影响的梳理分析,在互联网“去中心化”的特质下,面对传播矩阵的“割据化”危险及其对个人自媒体的裹挟、“群体极化”与“爱国生意”等问题,我们应当承认、允许作为新兴传播主体的私营、个人媒体的合法营利动机,以多维激励的政策引导其稳定创造社会效益;传统传播主体在自强的同时,可凭借既有资源优势搭建共性服务平台,成为各类传播主体间的“再中心”;我国网络思想政治教育领域必须坚持党对互联网媒体事业的领导,推动构建成员来源广泛、层次丰富的交流平台,团结监管并举、共建“合力”格局。Based on the combing and analysis of the process and practical impact of the entry and development of private and personal media in the field of network ideological and political education,under the characteristics of“decentralization”of the Internet,and in the face of the danger of“separatism”of the communication matrix and its threat to personal self media,“group polarization”and“patriotic business”,we should recognize and allow the legitimate profit motive of private and personal media as the emerging communication subject,and guide them to create social benefits stably with multi-dimensional incentive policies.While strengthening themselves,traditional communication subjects can build a common service platform with the advantages of existing resources to become the“re-center”among various communication subjects.In the field of network ideological and political education in China,we must adhere to the party’s leadership over the cause of Internet media,promote the construction of an exchange platform with a wide range of members and rich levels,let the unity and supervision be both valued and build a“joint force”pattern.

关 键 词：自媒体 中视频 B站 传播主体 三全育人 

分 类 号：G641[文化科学—高等教育学]