政府推广、关系网络与农户生态耕种技术采纳行为  

Government promotion,social networks and farmers’adoption behavior of ecological farming technology

作　　者：魏彬彬 杨志海[1] WEI Binbin;YANG Zhihai(College of Economics and Management,Huazhong Agricultural University,Wuhan 430070,China)

机构地区：[1]华中农业大学经济管理学院,武汉430070

出　　处：《中国生态农业学报（中英文）》2022年第12期2036-2049,共14页Chinese Journal of Eco-Agriculture

基　　金：教育部哲学社会科学重大课题攻关项目(20JZD015);国家社会科学基金青年项目(16CGL038);中央高校基本科研业务费专项资金项目(2662020JGPY006)资助。

摘　　要：提高农户生态耕种技术采纳率对保障国家粮食与生态安全至为重要,对政府推广与关系网络在农户生态耕种技术采纳中的作用及其相互影响展开分析,具有较高的理论与政策价值。本文基于山东、河北、江苏、安徽、湖北以及江西等6个粮食主产省的787户微观数据,利用Ordered Probit和Tobit模型,在理论分析的基础上,实证检验了政府推广与关系网络对农户生态耕种技术采纳程度与采纳方式的影响。研究发现:1)虽然政府推广对农户生态耕种技术采纳程度的直接影响并未通过显著性检验,但在亲族网络的作用下,政府推广对农户生态耕种技术采纳程度产生了显著的正向影响;2)政府推广对农户生态耕种技术采纳方式存在负向影响,即不利于农户以外包的方式采纳生态耕种技术,但关系网络尤其是亲族网络能够明显弱化政府推广的这种负向效应;3)关系网络在推动农户采纳生态耕种技术中发挥了重要作用,不论是亲族网络还是一般网络,都对农户的生态耕种技术采纳行为有正向影响,而且促使农户更倾向于以外包的方式采纳相关技术,但其中亲族网络的影响作用更加显著。基于以上发现,本文认为在推动农户采纳生态耕种技术的过程中,需重视亲族网络与一般网络在不同阶段所发挥作用的效果差异,强化其与政府推广的互动互补功能,并充分发挥社会化服务在其中的积极作用。The application of ecological farming technology is significant to ensure national food and ecological security,but the adoption rate at farmer level is still low.To explore the role of government promotion and social networks in improving the application of ecological farming technology,this study used Ordered Probit and Tobit models and a sample of 787 farmers from six major grainproducing provinces to empirically investigate the impacts of government promotion and social networks on farmers’behavior of using ecological farming technology.This study contributes to the literature on the adoption of agricultural technology in two ways.First,we evaluated and compared the effects of government promotion and social networks on the adoption of ecological farming technology.Particularly,we investigated the moderating effects of heterogeneous social networks on government promotion,which is helpful in utilizing different channels of technology extension.Second,considering farmers’use of ecological farming technology has changed from self-providing to outsourcing,we estimated the impacts of government promotion and social networks on farmers’preferences for the outsourcing adoption of ecological farming technology.The main findings were as follows:First,although the direct impact of government promotion on farmers’adoption of ecological farming technology was not significant,government promotion had a significant and positive impact on farmers’adoption of ecological farming technology under the moderating effect of kinship networks.Second,government promotion had a significant and negative impact on farmers’adoption of ecological farming technology,that is,it was not conducive for farmers to adopt ecological farming technology through outsourcing.However,relationship networks,especially kinship network,significantly weakened the negative effect of government promotion.Third,social networks played an important role in promoting farmers’adoption of ecological farming technology.Whether it was the kinship or

关 键 词：政府推广 关系网络 生态耕种 技术采纳 外包服务 

分 类 号：F323[经济管理—产业经济] F062.2