如何建设农产品品牌  

How to Build the Brand of Agricultural Products

作　　者：申嘉欣 罗子明[1] Scarlett;LUo Ziming(Beijing Technology and Business University,Beijing 102488)

机构地区：[1]北京工商大学,北京102488

出　　处：《中国质量》2022年第11期113-116,共4页China Quality

基　　金：北京高校教学改革创新项目资助(190080220)。

摘　　要：本文从经营者、品牌评奖、品牌满意度以及品牌推广四个方面入手,对中国乡村振兴的农产品品牌发展提出以下建议:提升品牌经营者的品牌意识,加大技术研发资金的投入;强化农产品安全质量的监管,建设完备的仓储物流体系;要立足于当地特色资源,推动品牌评奖:加强地理标志商标的管理,充分利用各种媒介渠道,提高农产品品牌的知名度和影响力。Starting from the four aspects of operators,brand awards,brand satisfaction and brand promotion,this paper puts forward the following suggestions for the brand development of agricultural products in Chinese rural revitalization:enhance the brand awareness of brand managers and increase the investment of technology research and development funds;strengthen the supervision of the safety and quality of agricultural products,building a complete warehousing and logistics system;based on the local characteristics of resources,promote the brand award;strengthen the administration of geographical indication trademarks,make the best of medium channels to enhance the popularity and influence of agricultural brands.

关 键 词：乡村振兴 农产品品牌 

分 类 号：F323.5[经济管理—产业经济]