2021年中国电视剧市场收播特征盘点  

Inventory of the Viewing and Broadcasting Characteristics of TV Series in China 2021

作　　者：李红玲 Li Hongling

机构地区：[1]中国广视索福瑞媒介研究(CSM)客户服务事业部

出　　处：《中国传媒产业发展报告》2022年第1期133-143,M0010,共12页REPORT ON DEVELOPMENT OF CHINA'S MEDIA INDUSTRY

摘　　要：2021年,中国电视剧市场完成了一场内容和形式的“蜕变”--自主性创作与主题性创作并存。随着电视台不断被要求提升站位,主题性创作快速华丽变身,不仅成为制作公司的必修功课,也是头部播出平台的重点考虑内容。主旋律电视剧正成为弘扬我党思想意识形态的重要抓手:创作方向上守正创新成主流,叙事方式上“小正大”成常见切口。从市场实际表现来看,主题性创作的作品表现可圈可点,涌现了一批思想精深、艺术精湛、制作精良的好作品。In 2021,China's TV drama market has completed a“transformation”of content and form-the coexistence of independent creation and thematic creation.As TV stations are constantly required to improve their positions,the rapid and gorgeous transformation of thematic creation has not only become a compulsory course for production companies,but also a key consideration for the head broadcasting platform.The main melody TV series are becoming an important starting point in carrying forward the ideological field of Everbright our party:in the direction of creation,integrity and innovation have become the mainstream,and“small integrity and big”in the way of narration has become a common cut.From the actual performance of the market,the performance of the works of thematic creation is commendable,and a number of good works with profound thought,exquisite art and excellent production have emerged.

关 键 词：电视剧市场 播出与收视 市场总量 竞争格局 

分 类 号：G229.2[文化科学]