网红城市网络关注度时空动态演变及影响因素研究--以西安市为例  

Spatio-temporal Dynamic Evolution and Influencing Factors of Net Celebrity City Network Attention:A Case of Xi’an

作　　者：梁璐[1] 符鸿燕 李九全[1] 李苞容 Liang Lu;Fu Hongyan;Li Jiuquan;Li Baorong(Tourism College and Institute of Human Geography,Xi'an International Studies University,Xi'an 710128,Shaanxi,China)

机构地区：[1]西安外国语大学旅游学院•人文地理研究所,陕西西安710128

出　　处：《地理科学》2022年第9期1566-1576,共11页Scientia Geographica Sinica

基　　金：国家自然科学基金项目(41301162);西安外国语大学2020年度硕士重点项目(SSZD2020029、SSZD2020028)资助。

摘　　要：基于媒介地理学,以网红西安为切入点,结合数理统计、空间分析和地理探测器等方法,选取百度指数2017—2019年中国361个市域对西安市的网络关注度数据,分析网红西安虚拟空间建构的时空动态演变和影响因素。研究发现:①时间上,2017—2019年西安市的网络关注度持续上升,季节差异显著,月际变化表现出明显的“前兆效应”。②空间上,胡焕庸线以东区域的西安市网络关注度高于界线以西区域,区域差异逐渐缩小,东部省(市、自治区)大多为高关注度区,省会城市普遍高于该省其他城市,且西安市网络关注度显著热点区和显著冷点区连片分布,次热点区围绕显著热点区分布。③影响因素上,气候舒适度、闲暇时间及网红形象符号是影响西安市网络关注度时间分布的主要因素,客源地互联网发达程度、年龄结构、GDP规模、常住人口、受教育程度及两地的地理空间距离是影响空间分布的重要因素,其它因素影响力较弱。可见,媒介通过日常生活中城市居民的空间实践,重构了城市形象,同时也形塑了“人–媒介–城市”互动的动态虚拟空间,成为现代城市空间生产及实践重要构成要素。Based on media geography,this paper takes the net celebrity city Xi’an as the entry point,combining mathematical statistics,spatial analysis and geographic detectors,and selects the Baidu Index of Chinese 361 cities’network attention data(excluding Hong Kong,Macao and Taiwan)to Xi’an in 2017-2019,and analyzes the net celebrities the spatial-temporal dynamic evolution and influencing factors of the virtual space construction of net celebrities in Xi’an.The research found that:1)In terms of time,affected by the video of the bowl of wine,the network attention in Xi’an has been increasing year by year since 2017.The monthly change shows an obvious“precursor effect”.At the same time,affected by the broadcast of the TV series“The longest day in Chang’an”,the monthly network attentionvalue of Xi’an in 2019 is roughly higher than thaose in 2017 and 2018.From 2017 to 2019,the holiday changes of Xi’an’s network attention were characterized by high pre-holiday network attention and low post-holiday network attention.2)In terms of space,the overall area of the country shows that Xi’an in the area east of the Heihe-Tengchong Line has significantly higher network attention than the area west of the boundary line,but this trend is gradually weakening.The provinces(municipalities,autonomous regions)regions show obvious characteristics of high network attention from the neighboring provinces and cities of Xi’an and coastal provinces and cities,and most of the eastern provinces(municipalities and autonomous regions)have always been in high attention areas.The city domain shows that the network attention of the provincial capital cities and the surrounding cities of Xi’an is generally higher than that of other cities in the province(except the provincial capital city).3)In terms of influencing factors,climate comfort,leisure time and net celebrity image symbols are the main factors affecting the time distribution of network attention in Xi’an.Internet development,age structure,GDP scale,permanent r

关 键 词：媒介地理学 网红城市 网络关注度 新媒体 

分 类 号：K901[历史地理—人文地理学]