文化政治视域下当代中国农村读物的出版实践  

Publishing Practice of Rural Reading Materials in Contemporary China from the Perspective of Cultural Politics

作　　者：张艳彬 周蔚华[1,2] ZHANG Yan-bin;ZHOU Wei-hua(School of Journalism,Renmin University of China,Beijing 100872,China;Research Center of Journalism and Social Development,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学新闻学院,北京100872 [2]中国人民大学新闻与社会发展研究中心,北京100872

出　　处：《编辑之友》2022年第12期11-18,共8页Editorial Friend

基　　金：国家社会科学基金重大项目“当代中国图书出版史”(19ZDA335);中国人民大学科学研究基金重大规划项目“当代中国图书出版史研究”(19XNLG07)。

摘　　要：新中国成立以来,为推进农业农村的现代化建设和乡村振兴,党和国家高度重视农村读物的出版工作,农村读物的出版呈现出欣欣向荣的景象。从市场属性看,农村读物具有通俗易懂的内容文本、便民实用的文本形态设计、独特的视觉识别、低廉的定价等突出特点。作为一种文化形式,农村读物具有鲜明的政治传播属性和文化政治色彩,需要将其放到体现党和国家的意志和立场、坚持和巩固马克思主义在农村意识形态领域中的指导地位、激发阅读意识等文化政治视域下加以认识。Since the founding of the People’s Republic of China,the Communist Party of China and our country have attached great importance to the publication of rural reading materials in order to advance the modernization of agriculture and rural revitalization.Meanwhile,the publication of rural reading materials has been thriving,with some outstanding features such as easy-to-understand content texts,user-friendly and practical text form design,unique visual identity,and low pricing.As a kind of cultural form,the publication of rural reading materials has distinct attributes of political transmission and political colors.It needs to be understood from the cultural and political perspective to embody the will and position of the CPC and our country,upholding and consolidating the guiding position of Marxism in the field of rural ideology,and inspiring reading consciousness.

关 键 词：文化政治 政治传播 农村读物 出版实践 

分 类 号：G230[文化科学]