体育旅游赋能乡村振兴经验与保障措施——以浙江省为例  

Experience and Safeguard Measures of Sports Tourism Empowering Rural Revitalization:A Case Study of Zhejiang Province

作　　者：谷佳奇 彭显明 梁强[3] GU Jia-qi;PENG Xian-ming;LIANG Qiang(School of Sports Economics and Management,Central University of Finance and Economics,Beijing 102206,China;School of Management,Beijing Sport University,Beijing 100084,China;Business School,Tianjin University of Finance and Economics,Tianjin 300222,China)

机构地区：[1]中央财经大学体育经济与管理学院,北京102206 [2]北京体育大学管理学院,北京100084 [3]天津财经大学商学院,天津300222

出　　处：《体育文化导刊》2022年第11期15-21,共7页Sports Culture Guide

基　　金：国家社会科学基金后期资助项目(19FTYB007)。

摘　　要：运用文献资料法、案例分析法等,探究体育旅游赋能乡村振兴的价值,依托浙江经验提出保障措施。体育旅游赋能乡村振兴的价值:推动产业融合,促进区域经济;着眼绿水青山,盘活生态资源;立足体育旅游,植入户外文化。体育旅游赋能乡村振兴的浙江经验:特色培育彰显文化导向,环境保护确立持续之本,多方融合找实践出路。体育旅游赋能乡村振兴保障措施:加强宏观引导,建设美丽乡村;落实乡村治理,弘扬文明乡风;激活市场主体,促进产业融合。By using the methods of literature review and case analysis,this paper explores the value of sports tourism empowering rural revitalization and the experience of Zhejiang province,and put forward the safeguard measures.The value of sports tourism empowering rural revitalization:It promotes industrial integration and boosts regional economies,focuses on clean water and green mountains to revitalize ecological resources,and is based on sports tourism and embedded with outdoor culture.Zhejiang's experience of sports tourism empowering rural revitalization:Characteristic cultivation highlights the cultural orientation,environmental protection establishes the sustainable foundation,and multi-integration finds a practical way out.Safeguard measures:We should take the helm of macro guidance to build a beautiful countryside,implement rural governance to promote civilized rural style,and activate market players to promote industrial integration.

关 键 词：乡村振兴 体育旅游 浙江经验 保障措施 

分 类 号：G812[文化科学—体育学] F327[经济管理—产业经济] F592.7