博物馆旅游者幸福感维度研究:以国家海洋博物馆为例  

A Study on the Dimension of Museum Tourists’Happiness:Taking the National Maritime Museum of China as an Example

作　　者：王庆生 李欣 WANG Qingsheng;LI Xin(School of Management,Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学管理学院,天津300134

出　　处：《中州大学学报》2022年第5期21-28,共8页Journal of Zhongzhou University

基　　金：国家自然科学基金面上项目“区域旅游产业可持续发展管理创新研究”(71373174)。

摘　　要：随着国民生活质量的稳步提升,幸福感指数亦随之上升。旅游是人们放松身心、探索未知、丰富自我的途径,也是人们追求幸福感的重要体现。博物馆旅游作为“文化+技术”完美融合的重要平台,能够让更多人享受到旅游业带来的社会福祉。文章以有“海上故宫”之称的国家海洋博物馆为例,基于半结构化访谈和网络文本数据,利用扎根理论工具,探索与分析博物馆旅游者幸福感构成。研究发现,博物馆旅游者幸福感包含情感、个体成长、社会联结、满足感、家庭教育和沉浸式旅游六个维度,并就此提出提升对策。文章对于实现人们美好生活愿景和促进博物馆旅游良性发展具有积极意义。With the steady improvement of the national life quality,the happiness index also increased.Tourism is a way of relaxing,exploring the unknown,and enriching people’s lives.It is also an important embodiment of people’s pursuit of happiness.As an important platform for the perfect integration of“culture+technology”,museum tourism can allow more people to enjoy the social well-being brought by tourism.Taking the National Maritime Museum,known as the“Forbidden City at Sea”as an example,this paper uses grounded theoretical tools to explore and analyze the composition of museum tourists’well-being based on semi-structured interviews and online text data.It is found that museum tourists’happiness includes six dimensions:emotion,individual growth,social connection,satisfaction,family education and immersive tourism.Some countermeasures are put forward.The article has a positive effect on realizing people’s vision of a better life and promoting the healthy development of museum tourism.

关 键 词：博物馆旅游 幸福感 维度 国家海洋博物馆 

分 类 号：F590.75[经济管理—旅游管理]