新媒体时代体育电视节目创新特色分析  

Analysis of Innovative Features of Sports TV Programs in New Media Era

作　　者：平静 杨珍[2] PING Jing;YANG Zhen(Shanxi Sports Vocational School,Taiyuan,Shanxi 030006,China;Tianjin University of Sport,Tianjin 301617,China)

机构地区：[1]山西体育职业学院,山西太原030006 [2]天津体育学院,天津301617

出　　处：《体育研究与教育》2022年第5期1-4,21,共5页Sports Research and Education

基　　金：天津艺术规划重点项目(A20008)。

摘　　要：新媒体时代,体育电视节目面临着巨大的挑战。以新媒体时代体育电视节目创新特色为研究对象,对当前媒体传播发展形势、央视体育频道新媒体传播现状进行了分析,在此基础上对新媒体时代体育电视节目创新特色进行了阐述。研究认为,体育电视节目的创作要顺应时代发展,满足用户观看的需求,在节目的制作过程中,应该和新媒体进行深度融合。In the new media era,sports TV programs are facing great challenges. This paper takes the innovative features of sports TV programs in the new media era as the research object,and analyzes the current media communication development and the current situation of new media communication of CCTV sports channels. On this basis,this paper expounds the innovative features of sports TV programs in the new media era. The research finds that the creation of sports TV programs should keep up with the times,meet the needs of the users and integrate with the new media.

关 键 词：新媒体时代 体育节目 创新特色 

分 类 号：G80-056[文化科学—运动人体科学]