浅谈后疫情时代绿色消费观念的构建——以大学生及社区群体为例  

Construction of Green Consumption Concept in the Post Epidemic Era--Take College Students and Community Groups as Examples

作　　者：吴王彦 黄显蕊 陈桢 李策 高洁[1] Wangyan Wu;Xianrui Huang;Zhen Chen;Ce Li;Jie Gao(Guangling College of Yangzhou University,Yangzhou,Jiangsu,225000,China)

机构地区：[1]扬州大学广陵学院,江苏扬州225000

出　　处：《管理科学与研究（中英文版）》2022年第6期160-166,共7页Management Science and Research

基　　金：2022年江苏省大学生创新创业训练计划项目研究课题:“智能+”消费生态体系建设推动下构建绿色消费观念的研究(202213987002Y)。

摘　　要：新冠疫情已成为影响当今时代经济生活不可忽视的重要环境因素之一,如何抓住后疫情时代"宅经济"蓬勃发展的机遇,助力消费结构转型升级,使其绿色化、智能化、科技化、高效化,已成为全球经济热题。本文创新性地从大学生及社区居民群体角度出发,立足社会发展与地区经济复苏,结合"宅经济"、"智能+"、"双碳政策"等技术基础及政策支撑,研究树立绿色消费观念的必要性及现实壁垒,并从升级传统实体经济模式、改善消费群体消费观念两大方面提出相应对策及建议,以期探索建立更加高效合理的消费生态体系。The COVID-19 has become one of the important environmental factors that cannot be ignored in today's economic life.How to seize the opportunity of the booming development of the"housing economy"in the post epidemic era,help the transformation and upgrading of the consumption structure,and make it green,intelligent,scientific and efficient has become a hot issue in the global economy.From the perspective of college students and community residents,based on social development and regional economic recovery,combined with the technical foundation and policy support of"housing economy","intelligence+","dual carbon policy",this paper creatively studies the necessity and practical barriers of establishing a green consumption concept,and puts forward corresponding countermeasures and suggestions from two aspects of upgrading the traditional real economy model and improving the consumption concept of consumer groups,With a view to exploring the establishment of a more efficient and reasonable consumption ecosystem.

关 键 词：后疫情时代 宅经济 绿色消费 消费结构升级 

分 类 号：G64[文化科学—高等教育学]