广西农村居民体育消费结构与特征  

Sports Consumption Structure and Characteristics of Rural Residents in Guangxi

作　　者：王慧 张永存 WANG Hui;ZHANG Yongcun(School of Tourism and Culture,Nanning Normal University,Nanning 530001,China)

机构地区：[1]南宁师范大学旅游与文化学院,广西南宁530001

出　　处：《牡丹江师范学院学报（自然科学版）》2023年第1期62-69,共8页Journal of Mudanjiang Normal University：Natural Sciences Edition

基　　金：广西壮族自治区哲学社会科学规划研究课题(20FTY017)。

摘　　要：分析广西农村居民体育消费结构现状,探讨体育消费结构存在的问题.研究发现,广西农村居民体育消费结构构成比存在显著性差异,具有明显的年龄、教育、收入等特征,呈现出以“实物型”体育消费为主,“娱乐型”“参与型”体育消费为辅,以及体育消费结构分配不合理现象.提出优化广西农村居民体育消费结构的优化建议:完善体育基础设施建设营造浓厚的体育消费氛围,巩固农村经济发展引导农村居民进行体育消费,强化体育消费质量监管提升农村居民体育消费满意度,创新体育产品供给促进农村居民消费结构合理化,弘扬民族体育文化推进农村居民体育消费特色化.This paper analyzes the current situation and discusses the problems of the sports consumption structure of rural residents in Guangxi.The results show significant differences in the composition ratio of sports consumption structure among rural residents in Guangxi,which has prominent characteristics such as age,education,income,etc.The distribution of sports consumption structure is unreasonable,which is dominated by"physical"sports consumption,supplemented by"entertainment"and"participation"sports consumption.This paper proposes some optimal suggestions,such as improving the construction of sports infrastructure and creating an intense sports consumption atmosphere,consolidating rural economic development and guiding rural residents to consume sports,strengthening the supervision of sports consumption quality and improving rural residents′satisfaction,innovating the supply of sports products and improving the rationalization of rural residents′consumption structure,promoting national sports culture and the characteristics of rural residents′sports consumption.

关 键 词：全民健身 农村居民 体育消费结构 广西 

分 类 号：F126[经济管理—世界经济]