电商直播在农产品销售中的应用  

Discussion on the Application of E-Commerce Live Broadcast in Agricultural Products Sales

作　　者：张晓娟[1] 刘来毅[1] 林璐 ZHANG Xiao-juan;LIU Lai-yi;LIN lu(Liaoning Agricultural Technical Collage,Yingkou 115009,China)

机构地区：[1]辽宁农业职业技术学院,辽宁营口115009

出　　处：《经济研究导刊》2022年第33期39-41,共3页Economic Research Guide

基　　金：辽宁农业职业技术学院立项课题“营口市特色农产品线上线下融合销售模式研究”;辽宁农业职业技术学员2019年科研立项课题(辽农职科合字(2019)第33号)。

摘　　要：农产品作为农民的主要收入来源之一,其销售问题关系着农民是否能够增收致富。电商直播作为一种互动性极强的销售方式,为农产品的销售带来了新的机会,得到了越来越多的农产品销售者的青睐,甚至很多滞销的农产品也通过直播开启了销售新篇章。基于农产品直播现状,分析直播在销售农产品的方面的优势,指出直播销售农产品存在的问题,以及如何让直播在农产品销售中发挥最大的作用。As one of the main income sources of farmers,the sale of agricultural products is related to whether farmers can increase their income and become rich.E-commerce live broadcast,as a highly interactive sales method,has brought new sales opportunities to the sale of agricultural products and has been favored by more and more sellers of agricultural products.Many unsalable agricultural products have even opened a new chapter of sales through live broadcast.Based on the present situation of agricultural broadcast,analyzes on the advantages of the live in marketing of agricultural products,points out the problems that the live broadcast of sales of agricultural products,and how to make a live play a role in the agricultural products sales.

关 键 词：电商直播 农产品 农产品直播 

分 类 号：F724[经济管理—产业经济]