新媒体时代城市视觉传播路径探析——以武汉城市形象传播为例  

On the Path of Urban Visual Communication in the New Media Era——Taking Wuhan City Image Communication as an Example

作　　者：赵晓芳[1] ZHAO Xiao-fang(Center of Regional Culture and Communication Innovation,Hubei University of Education,Wuhan 430205,China)

机构地区：[1]湖北第二师范学院区域文化与传播创新研究中心,武汉430205

出　　处：《湖北第二师范学院学报》2022年第11期1-4,共4页Journal of Hubei University of Education

摘　　要：随着城市化进程的加剧和大众传播技术的发展,在国家与城市的竞争中,城市形象传播发挥着越来越重要的作用。本文以武汉这座城市为例,分析其视觉传播的元素、路径,提出新媒体时代城市视觉传播的优化策略。With the acceleration of urbanization and the development of mass communication technology,urban image communication plays an increasingly important role in the competition between countries and cities.Taking Wuhan as an example,this paper analyzes the elements and paths of its visual communication,and puts forward the optimization strategy of urban visual communication in the new media era.

关 键 词：新媒体 视觉传播 传播路径 武汉 

分 类 号：G206[文化科学—传播学]