弥漫的连接与替代的团结:通过轶闻传播网络提升社区参与的多重后果  

Pervasive Connectivity and Alternative Solidarity:Multiple Consequences of Enhancing Community Participation through Storytelling Network

作　　者：刘于思[1] 杜璇 LIU Yusi;DU Xuan(College of Media and International Culture,ZhejiangUniversity of China)

机构地区：[1]浙江大学传媒与国际文化学院

出　　处：《国际新闻界》2022年第9期87-108,共22页Chinese Journal of Journalism & Communication

摘　　要：传播基础设施理论将社区媒体、社区组织和人际沟通构成的社区轶闻传播网络整合连通性(ICSN)视为社区可沟通性的关键指标,而移动传播和平台社会的媒介环境变迁为理解微信促进社区参与的角色提出了新的要求。本研究以北京市Y街道的30个社区为例(N=1,798),通过多水平模型,分析了一般ICSN与微信ICSN在不同社区中影响居民邻里归属感和线下社区参与的机制。结果发现,基于大众媒介和现实交往的一般ICSN能够同时促进邻里归属感和社区参与度,而由社区微信公众号、社区组织微信群和社区微信人际轶闻传播构成的微信ICSN尽管提升了邻里归属感,却降低了线下参与;对线下参与而言,一般ICSN在多民族社区和外地居民融入上拥有微信ICSN不可替代的重要性。研究进一步讨论了上述发现对传播基础设施理论的贡献和提升社区轶闻传播网络连通性、促进本土社区参与的实践启示。Communication infrastructure theory regards the integrated connectedness to a community storytelling network(ICSN) as a key indicator of communicative communities, which is composed of local media connectedness, community organizations connections, and interpersonal neighborhood storytelling. In the media environment of mobile communication and platform society, WeChat has become the main society integration channel for Chinese public, which puts forward new requirements for understanding what role WeChat plays in promoting civic participation. Taking 30 communities in Y street in Beijing as an example(N = 1,789), this study establishes a multi-level model, and analyses the mechanism of general ICSN and WeChat ICSN affecting residents’ sense of neighborhood belonging and offline community participation in different communities. The results show that the general ICSN based on mass media and real interaction can promote the sense of belonging and participation in the community at the same time, whereas the WeChat ICSN, which is composed of community WeChat official account, community organization WeChat group and mobile interpersonal neighborhood storytelling, has improved the sense of neighborhood belonging, but lowered the participation offline;to enhance offline participation, general ICSN has irreplaceable importance in multi-ethnic communities and communities eager for the integration of transient population. The contribution of the findings to communication infrastructure theory and the practical enlightenment of using integrated connectedness to a community storytelling network to promote local community participation in China is discussed.

关 键 词：传播基础设施理论 轶闻传播网络整合连通性 社区参与 微信 多水平分析 

分 类 号：G206[文化科学—传播学]