工程机械后市场客户端金融模式  

Client Financial Model of Aftermarket of Construction Machinery

作　　者：臧晓辉 王翡 陈栋 Zang Xiaohui;Wang Fei;Chen Dong

机构地区：[1]柳州职业技术学院,广西柳州545005 [2]广西柳工机械股份有限公司

出　　处：《工程机械》2022年第11期124-127,I0015,共5页Construction Machinery and Equipment

基　　金：2020年度广西高校中青年教师科研基础能力提升项目(2020KY31001)。

摘　　要：基于工程机械行业的特性,分析国内工程机械行业主要企业营销领域的金融服务模式,具体阐述全额付款、分期付款、银行按揭、融资租赁和经营性租赁5种后市场客户端金融模式及其优劣势。Based on the characteristics of construction machinery industry, the financial service models in the marketing field of major enterprises in the domestic construction machinery industry are analyzed, and five aftermarket client financial models, including full payment, installment payment, bank mortgage, financing lease and operating lease, are specifically elaborated, as well as their advantages and disadvantages.

关 键 词：工程机械行业 后市场 客户端金融模式 

分 类 号：F426.4[经济管理—产业经济] F832