品牌助力肇庆农业产业高质量发展研究  

Research on Brand Helping Zhaoqing Agricultural Industry to Develop in High Quality

作　　者：韩燕 HAN Yan(School of Economics and Management of Guangdong Technology College,Zhaoqing 526070,China)

机构地区：[1]广东理工学院经济管理学院,广东肇庆526070

出　　处：《品牌与标准化》2022年第6期17-19,22,共4页

基　　金：肇庆市哲学社会科学规划项目(21GJ-73)。

摘　　要：以“认证促品牌”的视角为出发点,对肇庆市农业产业发展现状进行分析,从五大主体、四个机制、三个方向研究了肇庆市农业产业高质量发展的路径,并指出充分发挥五大主体的自主能动性,不断完善四个机制,坚持农业发展的三个方向将助推肇庆市农业产业高质量发展。From the perspective of "certification promotes brand",this paper analyzes the current situation of Zhaoqing’s agricultural industry development,studies the path of high-quality development of Zhaoqing’s agricultural industry from five main bodies,four mechanisms,and three directions,and points out that giving full play to the initiative of the five main bodies,constantly improving the four mechanisms,and adhering to the three directions of agricultural development will boost the high-quality development of Zhaoqing’s agricultural industry.

关 键 词：农产品质量认证 区域品牌 农业标准化 高质量发展 

分 类 号：F327[经济管理—产业经济]