创业者社会网络、团队双元即兴与市场响应绩效研究  

Entrepreneur’s Social Networks,Team Ambidextrous Improvisation and Market Response

作　　者：熊立[1] 年鹏翔 XIONG Li;NIAN Pengxiang(Jiangxi University of Finance and Economics,Nanchang,China)

机构地区：[1]江西财经大学工商管理学院,南昌市330032

出　　处：《管理学报》2022年第11期1637-1647,共11页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(72172054);教育部人文社会科学青年基金资助项目(21YJC630143);江西省教育厅科技研究资助项目(GJJ200507)。

摘　　要：基于社会网络理论视角,通过对136个小微创业团队(592名成员)的多时段问卷调查,利用Mplus软件,分析和探讨了创业团队双元即兴的外部社会网络驱动因素(网络关系强度)和对市场响应绩效的作用效果,以及这一过程中的边界条件。研究结果表明:创业者的社会网络关系强度对创业团队双元即兴产生倒U形影响;创业团队双元即兴对团队市场响应绩效产生正向影响;社会网络关系强度与市场响应绩效的倒U形间接关系受到团队双元即兴的中介作用;团队资源拼凑可以使社会网络关系强度与双元即兴的倒U形关系得以缓和。Based on the theory of Social networks,through a multi-period questionnaire survey of 136 small entrepreneurial teams(with 592 members) and using M plus software,this study analyzes and explores the external social network driving factors(network strength) of entrepreneurial team ambidextrous improvisation,the effect on market response performance,and the boundary conditions in this process.The results show that the entrepreneur’s external network strength has an inverted U-shaped influence on entrepreneurial team ambidextrous improvisation.Entrepreneurial team ambidextrous improvisation has a positive effect on team market response performance.Besides,the inverted U-shaped indirect relationship between the entrepreneur’s external network strength and market response performance is mediated by team ambidextrous improvisation.Team resource bricolage can moderate the inverted U-shaped relationship between the entrepreneur’s external network strength and ambidextrous improvisation.

关 键 词：创业者 网络关系强度 创业团队双元即兴 资源拼凑 市场响应绩效 

分 类 号：C93[经济管理—管理学]