跨境电商视角下商务英语与农村电商发展研究  

Research on Business English and Rural E-commerce Development from the Perspective of Cross-border E-commerce

作　　者：张艳[1] ZHANG Yan(International College of Fujian Agriculture and Forestry University,Fuzhou Fujian 350005,China)

机构地区：[1]福建农林大学国际学院,福建福州350005

出　　处：《湖北开放职业学院学报》2022年第23期183-184,187,共3页Journal of Hubei Open Vocational College

基　　金：2018年外教社全国高校外语教学科研项目专项课题“基于APP移动学习模式的高校英语混合式教学课程设计研究”(项目编号:2018FJ0019A)。

摘　　要：随着跨境电商的日益兴盛,我国农村电商发展水平逐渐提升,同时,农村电商的发展带动农村经济的持续增长,充分发挥农村电商的优势和作用。目前跨境电商背景下,探究商务英语与农村电商发展关系,可以得知其商务英语和农村电商发展之间存在相互促进、协同发展的关系。而且逐渐提升农村电子商务英语翻译和应用水平,可以满足农村电商跨境发展需求,更快推动农村经济的发展。With the growing prosperity of cross-border e-commerce, the development level of rural e-commerce in our country has gradually improved. At the same time, the development of rural e-commerce has driven the continuous growth of rural economy, giving full play to the advantages and roles of rural e-commerce. Under the current background of cross-border e-commerce, exploring the relationship between business English and rural e-commerce development, we can know that there is a relationship of mutual promotion and coordinated development between its business English and rural e-commerce development. And gradually improving the English translation and application level of rural e-commerce can meet the needs of cross-border development of rural e-commerce and promote the development of rural economy faster.

关 键 词：跨境电商 商务英语 农村电商发展 

分 类 号：G642[文化科学—高等教育学]