吉林老字号酒中洮南香酒品牌设计形象应用  

Application of Brand Design Image of Taonan Fragrant Wine in Jilin

作　　者：邱凤香[1] 尹嵩皓 QIU Fengxiang;YIN Songhao

机构地区：[1]长春工业大学

出　　处：《丝网印刷》2022年第18期64-67,共4页Screen Printing

摘　　要：洮南香酒品牌是中国驰名商标。为拓展新市场进行品牌形象设计,提取发展历史、制造工艺等进行元素整合,以新媒体时代的视觉传达形式表现,通过完善酒包设计,促进品牌市场发展。Taonan wine brand is a well-known brand in China.In order to expand the new market for brand image design,the paper extracts the development histroy,manufacturing process and other elements integration,in the new media era of visual communication form,through the improvement of the wine package design,promote the brand market development.

关 键 词：酒包 文创设计 品牌文化 

分 类 号：J524[艺术—艺术设计] F426.82[经济管理—产业经济] F273.2