消费免疫与成为自己:“FIRE”运动中的目标置换与自我呈现研究  

Consumer Immunization and Being Yourself: A Study of Goal Replacement and Self Presentation in ‘FIRE’ Sport

作　　者：于铁山 Yu Tieshan

机构地区：[1]东莞理工学院法律与社会工作学院

出　　处：《北京青年研究》2022年第4期44-50,共7页Beijing Youth Research

基　　金：东莞理工学院“大数据与公共政策研究团队”(项目编号:TDQN2019014);东莞理工学院引进人才科研启动专项项目(项目编号:GC300501-094);广州市哲学社会科学规划羊城青年学人课题“广州农村的消费分化问题与消费升级策略研究”(项目编号:2019GZQN34)的阶段性成果。

摘　　要：如火如荼进行的“FIRE”运动代表部分青年在消费与就业方面发生重大调整,一是在消费层面形成免疫,从主张消费主义转向节俭主义,从“为钱工作”转向“过想要的生活”,从失控的欲望转向欲望管理。二是在自我认同层面达致“自我合理化”,一方面青年通过就业目标置换在较短的时间内完成目标财富的积累,以获得规划人生的自主权;另一方面,则积极构建以自我为核心的认同回应外界的关注。“成为自己”成为“FIRE”运动的核心诉求,代表青年对消费社会的理性反思,据此,“FIRE”运动具有其合理取向,但需警惕其演变为反消费主义与“躺平”心理。The ‘FIRE’ movement in full swing represents a major adjustment in the consumption and employment of some young people. First, they have developed immunity at the consumption level, shifting from advocating consumerism to economism,from ‘working for money’ to ‘living the life they want’, and from uncontrolled desire to desire management. The second is to achieve ‘self rationalization’ at the level of self-identity. On the one hand, young people complete the accumulation of target wealth in a short period of time through the replacement of employment goals to obtain the autonomy of planning life;on the other hand, it actively constructs a self-centered identity to respond to external attention. ‘Being yourself’ has become the core appeal of the "FIRE" movement, representing the rational reflection of young people on the consumer society. According to this, the "FIRE" movement has its rational orientation, but we should be alert to its evolution into anti-consumerism and ‘lying flat’ psychology.

关 键 词：“FIRE”运动 消费主义 工作 目标置换 自我认同 

分 类 号：C913.3[经济管理] C913.5[社会学]