考虑组合信息的O2O平台交易仿真  

Simulation of O2O Platform Transaction Considering the Constituted Information

作　　者：郑文 史可 朱静宜 Zheng Wen;Shi Ke;Zhu Jingyi(School of Management,Northeastern University at Qinhuangdao,Qinhuangdao 066004,China)

机构地区：[1]东北大学秦皇岛分校管理学院,河北秦皇岛066004

出　　处：《系统仿真学报》2022年第11期2470-2484,共15页Journal of System Simulation

基　　金：国家自然科学基金面上项目(71473032)。

摘　　要：借助APP达成的交易中,信息以组合信息形态介入交易过程。将双边市场信息进行三阶组合信息分类。引入三阶组合信息对应度量:信息接受度、信息差异度及信息损失度,设计Swarm类库与交互Agents,构建封装Consumer/Seller/PlatformAgents的O2O(online to offline)平台交易模型。以组合信息度为系统调用与判定条件,GUI(graphical user interface)输出仿真结果。组合信息对O2O平台交易量、平均交易满意度、总利润与总交易成本产生影响。组合信息值处于中等水平时,平台交易状态更稳定。本研究为监管介入双边市场提供理论依据。In the transactions concluded with the help of APP, the information intervenes into the transaction process in the form of constituted information. The constituted information is classified into three degrees in a two-sided market. By introducing the three degrees of the constituted information:information acceptance(IA), information diversity(ID) and information loss(IL), the Swarm Class Library and the interactive Agents are designed to construct a systematic O2O(online to offline) platform transaction model, which encapsulates the Consumer/Seller/PlatformAgents. The constituted information acts as the systematic conditions of invoking and judging, and the graphical user interface(GUI) outputs the simulation results. The constituted information has the systematical impact on the O2O platform transaction volume, the average transaction satisfaction, the gross profit, and the gross transaction cost.When the constituted information values are at the medium level, the platform transaction state is more stable. It provides theoretical support for regulatory intervention in two-sided market.

关 键 词：平台交易 组合信息 信息度 交易仿真 双边市场 

分 类 号：F724[经济管理—产业经济] C93[经济管理—管理学] TP391.9[自动化与计算机技术—计算机应用技术]