以原创动漫IP与微信推文为载体的中医药健康科普实践研究  

Research on Traditional Chinese Medicine Health Science Popularization Practice with Original Animation IP and WeChat Articles as Carrier

作　　者：雷黄伟 LEI Huangwei(College of Traditional Chinese Medicine,Fujian University of Traditional Chinese Medicine,Fujian Province,Fuzhou 350122,China)

机构地区：[1]福建中医药大学中医学院,福建福州350122

出　　处：《中国中医药现代远程教育》2022年第24期161-163,共3页Chinese Medicine Modern Distance Education of China

基　　金：福建省科学技术协会科技创新智库课题研究项目[No.FJKX-B2003];第二届福建省科协青年人才托举工程。

摘　　要：当前,中医药健康科普事业发展迅速。此项目探索打造了“原创动漫IP+微信推文”的中医药健康科普模式,通过组建团队、发挥优势,遴选对象、精准发力,依托平台、遵循规律,热点难点、相互融合项目机制开展了中医药科普实践研究,形成了“短频快+有深度”的健康知识输出品牌、“系统性+片段化”的健康知识传播体系。这种传播形式形成了立体化的科普团队、科普内容和科普载体,有效推动中医药健康知识的传播。At present,the cause of health science popularization of traditional Chinese medicine is developing rapidly.The project explored and created the traditional Chinese medicine health science popularization mode of“original animation IP and WeChat articles”.By building a team,giving full play to advantages,selecting objects and making precise efforts,relying on the platform,following the rules,hot spots and difficulties,and integrating with each other,the project mechanism carried out practical research on traditional Chinese medicine science popularization.It has formed a health knowledge output brand of“short frequency fast+deep”and a health knowledge dissemination system of“systematic+fragmented”.This form of communication has formed a three-dimensional science popularization team,content and carrier,effectively promoting the dissemination of traditional Chinese medicine health knowledge.

关 键 词：原创动漫 微信 中医药科普 健康知识 实践 

分 类 号：R193[医药卫生—卫生事业管理]