牧民旅游态度对草原生态旅游的响应  

Response Herders Tourism Attitudes to Grassland Eco-tourism

作　　者：李琳[1] 迟名佳 张涛[1] LI Lin;CHI Ming-jia;ZHANG Tao(Heilongjiang Bayi Agricultural University,Daqing Heilongjiang 163319,P.R.China;School of Economics and Management,Beijing Forestry University,Beijing 100083,P.R.China)

机构地区：[1]黑龙江八一农垦大学,黑龙江大庆163319 [2]北京林业大学经济管理学院,北京100083

出　　处：《西部林业科学》2022年第6期158-163,共6页Journal of West China Forestry Science

基　　金：中央支持地方高校改革发展资金人才培养项目“基于经营者视角的草原生态旅游可持续发展研究”。

摘　　要：为探索牧民对草原生态旅游发展的影响感知、持有态度、参与意愿及其相互关系,基于内蒙古额尔古纳市的调查数据,运用相关性分析及多元线性回归模型实证分析生态旅游如何影响牧民的感知、态度、参与意愿。结果显示:不同性别、是否参与草原生态旅游经营的牧民存在显著差异;物价上涨、贫富差距加大等问题降低了牧民对草原生态旅游发展的满意度;尽管牧民参与意愿较强,但游客的不稳定、投资资金缺口等问题仍会动摇其经营决心;牧民态度和参与意愿受其经济感知、社会感知、环境感知的显著正向影响。因此,提出社区合作是保障生态旅游成功实现环境和经济效益的关键,同时要强化政府部门的关键性作用等意见。In order to study perception,attitude,and willingness to eco-tourism,based on the survey data of Ergun City,Inner Mongolia,this paper used correlation analysis and a linear regression model to empirically analyze how herders’eco-tourism affected their perception,attitude,and willingness to their participation.The results show that there were significant differences among herders with different genders on their participation in grassland eco-tourism;issues such as rising prices and widening gaps between the rich and the poor had reduced herders’satisfaction with the development of grassland eco-tourism;although herders had a strong willingness to participate,tourists’issues such as instability and lacked of investment funds would still impact their business determination;herders’economic,social,and environmental perceptions all had a significant positive impact on herders’attitudes and willingness to participate.Therefore,it is proposed that community cooperation is the key to ensuring the successful realization of environmental and economic benefits of ecotourism;at the same time,it is necessary to strengthen the key role of government departments.

关 键 词：旅游感知 旅游态度 草原牧区 牧民 

分 类 号：F592[经济管理—旅游管理]