云南楚雄州VR旅游文旅资源的开发利用分析  

VR Tourism:A Study on the Development and Utilization of Cultural Tourism Resources in Chuxiong Yi Autonomous Prefecture,Yunnan Province

作　　者：周紫薇 王松[2] ZHOU Ziwei;WANG Song(CSIC(Wuhan)Lingjiu Hi-Tech Co.,Ltd.,Wuhan,Hubei Province 430205;School of Management and Economics,Chuxiong Normal University,Chuxiong,Yunnan Province 675000)

机构地区：[1]中国船舶集团武汉凌久高科有限公司,湖北武汉430205 [2]楚雄师范学院管理与经济学院,云南楚雄675000

出　　处：《楚雄师范学院学报》2022年第6期139-144,共6页Journal of Chuxiong Normal University

摘　　要：为了探索解决COVID-19背景下旅游行为受制约问题,文章以云南楚雄州文旅资源开发利用为例,探讨了如何采用虚拟现实(VR)技术将旅游视角从景区拓展至旅游前后的服务,通过宣发与服务向上升级旅游的问题。文章梳理了COVID-19背景下VR旅游的优势,分析了楚雄自然与人文旅游资源开发利用现状及问题,在此基础上提出了楚雄VR旅游开发策略,包括打造楚雄VR旅游体验产品、完善楚雄VR旅游服务、开发楚雄VR旅游渠道等。To solve the problem of tourism behavior restriction under the background of COVID-19,this paper,taking the development and utilization of the tourism resources in Chuxiong Yi Autonomous Prefecture,Yunnan Province as example,discusses how to use virtual reality(VR)technology to expand the tourism perspective from scenic spots to pre-and post-tourism services so as to upgrade tourism through promotion and service.This paper first summarizes the advantages of VR tourism in the background of COVID-19,and then analyzes the present situation and problems in development and utilization of natural and human tourism resources in Chuxiong before,on this basis,finally putting forward the development strategy of Chuxiong VR tourism,including building Chuxiong VR tourism experience products,perfecting Chuxiong VR tourism service,and developing the Chuxiong VR tourist channels.

关 键 词：VR旅游 楚雄州 数字化传播 COVID-19 

分 类 号：F592.774[经济管理—旅游管理]