打造农业区域公用品牌 助力农产品优质优价  

作　　者：刘晓鹏[1] 韩善红 徐悦[1] 

机构地区：[1]连云港市农产品质量监督检验测试中心,江苏连云港222000

出　　处：《智慧农业导刊》2022年第24期69-71,共3页JOURNAL OF SMART AGRICULTURE

摘　　要：品牌化是农业现代化的重要标志,也是一个地方农业发展的核心竞争力。该文总结连云港市公用品牌的创建、运营、宣传、推广等工作过程,在综述品牌研究进展的基础上,结合目前广大农产品企业的需求,总结提高农产品产量和销售的一系列方法和措施。Branding is an important symbol of agricultural modernization and the core competitiveness of local agricultural development.This paper summarizes the process of the establishment,operation,publicity and promotion of the brand in Lianyungang City.On the basis of summarizing the research progress of the brand,and according to the needs of the majority of agricultural products enterprises at present,this paper summarizes a set of methods and measures to improve the output and sale of agricultural products.

关 键 词：公用品牌 优质优价 农产品 品牌化 连云港市 

分 类 号：F327[经济管理—产业经济]