基于用户体验的手机销售辅助物料系统设计  

作　　者：张庆图 刘颖芝 周宁昌 刘诗锋 

机构地区：[1]广东东方麦田工业设计股份有限公司,广东佛山528300 [2]华南农业大学材料与能源学院,广州510640

出　　处：《科技创新与应用》2022年第36期126-130,136,共6页Technology Innovation and Application

摘　　要：传统单一的商品展示陈列方式难以满足愈发激烈的市场竞争需求,在产品同质化趋势严重的情况下,需要强化营销手段来帮助产品在市场竞争中获得优势。该文以某品牌手机为例,通过市场研究和用户体验分析,结合品牌卖点,用生动化手法设计一套辅助销售物料系统,包括展架和摄像功能体验道具,为终端门店提供情感化、故事性和展示性的体验道具,目的是突出产品核心,放大产品优势,实现产品的“自我销售”,达到提升产品使用体验、营销效益和品牌形象的效果。The traditional single way of commodity display is difficult to meet the increasingly fierce market competition demand.Under the serious trend of product homogeneity,it is necessary to strengthen marketing means to help products gain advantages in market competition.This paper takes a mobile phone of a brand as an example and,through market research and user experience analysis,combined with brand selling points,designs a set of auxiliary sales material system with vivid techniques,including exhibition racks and camera function experience props,so as to provide emotional,storytelling and demonstrative experience props for terminal stores.The purpose is to highlight the product core,amplify product advantages,achieve"self sales"of products,and improve product use experience,marketing efficiency and brand image.

关 键 词：用户体验 陈列设计 生动化 体验设计 市场营销 

分 类 号：TB472[一般工业技术—工业设计]