碳标签产品溢价支付水平及影响因素研究  

Study on Premium Payment Level and Influencing Factors for Carbon Label Products

作　　者：汪菁 孟宇 WANG Jing;MENG Yu(Regional Economic Research Institute,Eco-Civilization Institute of Zhejiang,Huzhou,Zhejiang,313000China)

机构地区：[1]浙江生态文明干部学院区域经济研究所,浙江湖州313000

出　　处：《牡丹江师范学院学报（社会科学版）》2022年第6期37-45,共9页Journal of Mudanjiang Normal University(Social Sciences Edition)

基　　金：国家社会科学基金一般项目(21BJL032)。

摘　　要：基于浙江省杭州市、绍兴市和湖州市三个城市1084份调查数据,运用多元Ologit模型,探讨影响消费者对碳标签产品溢价支付水平的影响因素。结果表明:消费者对碳标签产品支付溢价的比例在10%左右,低于国际上碳标签产品25%-35%的溢价水平。年龄和收入等人口特征变量显著影响消费者为碳标签产品支付额外的成本,认知程度和责任意识等低碳心理因素与溢价支付水平之间呈现正相关关系。因此,建议积极推广碳标签制度与产品,提高低碳责任认识;加大碳标签产品宣传教育,细分低碳消费市场;合理制定碳标签产品价格,营造低碳消费氛围。Based on 1084 survey data from Hangzhou,Shaoxing and Huzhou in Zhejiang Province,this study uses a multivariate Ologit model to explore the influencing factors of consumers’premium payment for carbon label products.The results show that the proportion of premium paid by consumers for carbon label products is about 10%,which is lower than the international premium level of 25%-35%for carbon label products.Demographic variables such as age and income significantly affect consumers’additional costs for carbon label products.What’s more,there is a positive correlation between low-carbon psychological factors such as cognitive level and sense of responsibility and premium payment level.Therefore,it is suggested to actively promote the carbon labeling system and products to improve the awareness of low-carbon responsibility;increase the publicity and education of carbon label products and segment the low-carbon consumption market;reasonably set the price of carbon label products and create a low-carbon consumption atmosphere.

关 键 词：碳标签 溢价 支付意愿 

分 类 号：F724.7[经济管理—产业经济]