我国5A级景区门票价格制定影响因素实证研究  

An Empirical Study on the Influencing Factors of Ticket Price of 5A Tourist Attractions in China

作　　者：吕洪薇 LV Hong-wei(Shenzhen Institute of Tourism,Jinan University,518000,Shenzhen,Guangdong,China)

机构地区：[1]暨南大学深圳旅游学院,广东深圳518000

出　　处：《特区经济》2022年第11期106-109,共4页Special Zone Economy

摘　　要：随着旅游业的不断发展,景区门票价格不断上涨,引起公众不满。本文将国内222家5A景区作为研究对象,运用主成分分析、相关分析等方法对这些旅游景区门票价格制定的影响因素进行统计分析和理论探讨,初步确定影响5A级旅游景区门票价格制定因素的相关程度,从正到负依次是旅游容量、景区所含交通通达性、景区所在城市旅游发展水平、景区所在城市经济发展水平。通过实证研究确定定价问题的影响因素,提出景区门票价格制定的相关建议。With the continuous development of tourism,the ticket price of scenic spots keeps rising,causing public dissatisfaction.This paper makes statistical analysis and theoretical discussion on the influencing factors of ticket price setting of AAAAA level scenic spots,and preliminarily determines the relevant degree of influencing factors of ticket price setting of AAAAA level scenic spots by using the methods of principal component analysis and correlation analysis.From positive to negative,the sequence is tourism capacity,resource level,management system,traffic accessibility,tourism development of the city where the scenic spot is located Exhibition level,economic development level of the city where the scenic spot is located.Based on the empirical study of the influencing factors of the pricing problem,this paper puts forward some suggestions on the pricing of scenic spot tickets.

关 键 词：景区门票价格 经济发展水平 旅游容量 

分 类 号：F590.1[经济管理—旅游管理]