生产宣传的理论来源与新闻实践——以晋冀鲁豫《人民日报》为例  

The Theoretical Source and Journalistic Practice of Production CommunicationTake the People’s Daily in Shanxi Hebei :Shandong and Henan Base Area as an Example

作　　者：张慧瑜 Zhang Huiyu(Peking University)

机构地区：[1]北京大学新闻与传播学院,北京100871

出　　处：《新闻与传播评论》2023年第1期5-15,共11页Journalism & Communication Review

基　　金：国家社会科学基金重大招标项目(20&ZD314)。

摘　　要：生产宣传是党报党刊中一种常见的报道类型,指的是以动员社会生产、提高物质产量为目标,以呈现劳动生产经营活动和生产关系新事物为主要内容的宣传形式。学界关于生产宣传的探讨主要从党史和新闻史出发,主要围绕列宁关于生产宣传的讨论和经济建设的思想进行研究,缺少对相关党报党刊生产宣传的新闻实践的研究。生产宣传作为战争“例外状态”背景下生产动员的一种方式,意味着对后方资源再生潜力与战备能力的挖掘,中国共产党善于考察中国落后农村根据地的日常生活实践,以《解放日报》等党报党刊作为宣传阵地,结合黑板报、门板报等基层媒介形态将生产宣传转变为一种在地化的组织工作方式与群众动员方式。研究以晋冀鲁豫《人民日报》中的生产宣传为例,探究生产宣传的三个层面——理论来源、传播特征和组织功能。一是从列宁新闻思想和中国新闻史出发,分析生产宣传的理论来源。生产宣传是列宁在阐明经济报道时所提出的概念,主要指有关劳动生产经营活动的宣传以及对生产关系中各种新事物的宣传,这种对生产宣传的重视改变了资本主义生产关系中工人阶级无法参与生产管理、只能从事工业劳动的被动状态,而党报党刊通过对生产过程的宣传可以起到劳动者掌握、介入生产的中介功能;二是从基层传播视角探究晋冀鲁豫《人民日报》关于生产宣传的新闻实践,呈现生产宣传的媒介形态、传播手段和组织机制。基层传播是中国共产党在根据地建设中形成的新闻传播传统,借助政党力量下沉到基层参与组织工作,并以基层工作者为中介、以基层群众、社区居民为主体,通过组织化、自组织化、群众化的方式动员群众参与宣传活动;三是探讨生产宣传与发展传播学之间的联系与区别,阐释这种新闻理念在马克思列宁主义政党发展Production communication is a common type of report in the party newspaper and the party journal, which refers to a publicity form that aims to mobilize social production and improve material output, and presents new things about labor production and operation activities and production relations.The discussion on production communication in the academic circle mainly starts from the history of the Party and the history of news, and mainly focuses on Lenin’s discussion on production communication and the thought of economic construction.There is a lack of research on the news practice of production communication in relevant Party newspapers and journals.As a way of production mobilization under the background of the "exceptional state" of war, production communication means to tap the renewable potential of rear resources and combat readiness.The CPC is good at investigating the daily life practice of China’s backward rural base areas, takes the Liberation Daily and other Party newspapers and journals as communication positions and combines blackboard newspapers people media forms such as doorboard newspapers to transform production communication into a localized organization, a work mode and a mass mobilization mode.Taking the production communication in the People’s Daily in Shanxi, Hebei, Shandong and Henan as an example, the study explores the three levels of production communication theoretical sources, communication characteristics and organizational functions.First, it analyzes the theoretical source of production communication from Lenin’s news thought and Chinese news history.Production communication is a concept put forward by Lenin when he expounded economic reports.It mainly refers to the publicity of labor production and operation activities and the publicity of various new things in the relations of production.This emphasis on production communication has changed the passive state that the working class cannot participate in production management and can only engage in industrial labor in cap

关 键 词：生产宣传 列宁新闻思想 基层传播 发展新闻学 

分 类 号：G210.9[文化科学—新闻学]