浅析近代上海包装设计色彩运用特点--以“百雀羚”为例  

A Brief Analysis of the Characteristics of Modern Shanghai Packing Design--A Case Study of"SPDC"

作　　者：吴梅怡 Wu Meiyi(Shanghai University,Shanghai 200444)

机构地区：[1]上海大学,上海200444

出　　处：《流行色》2022年第11期73-75,共3页Fashion Color

摘　　要：近代上海包装设计的发展与演变来源于印刷工艺的发展以及上海工商业和民族资本产业的繁荣发展。这一发展和演变从而催生出上海独特的包装设计风格。其中百雀羚作为历史悠久,具有百年历程的品牌,他的设计上不仅在近代中国具有一定的代表性,同时在当代中国,也具有一定的潮流和设计价值。其受近代上海的包装设计影响。他的产品用色风格具有一定代表性,本文通过分析比较近代上海包装设计中的色彩运用,探寻色彩在包装设计领域的多样性实践。The development and evolution of packaging design in modern Shanghai came from the development of printing technology and Shanghai Engineering.Prosperity and development of commercial and national capital industries.This development and evolution gave birth to Shanghai's unique packaging design style.Among them,as a brand with a long history and a hundred years of history,the Baique Antelope not only has certain representativeness in modern China but also has a certain trend and design value in contemporary China.It was influenced by the packaging design of modern Shanghai.The color style of his products is representative.This paper analyzes and compares the color application in modern Shanghai packaging design to explore the diversity of color practice in the field of packaging design.

关 键 词：近代上海 包装设计 百雀羚 广告色彩 

分 类 号：F42[经济管理—产业经济]