农村市场化居家养老服务意愿与影响因素实证研究——基于甘肃省243位农村老人调查数据  

An Empirical Reserch on the Willingness and Influencing Factors of Market-oriented Home-based Care in Rural Areas——Based on the Survey Data of 243 Rural Elderly in Gansu Province

作　　者：冯红霞 罗旭[2] FENG Hong-xia;Luo Xu(School of Business Administration,Lanzhou University of Finance and Economics,Lanzhou Gansu,730020;School of Economics and Management,Lanzhou University of Technology,Lanzhou Gansu 730050)

机构地区：[1]兰州财经大学工商管理学院,甘肃兰州730020 [2]兰州理工大学经管学院,甘肃兰州730050

出　　处：《山西大同大学学报（社会科学版）》2022年第6期6-10,共5页Journal of Shanxi Datong University(Social Science Edition)

基　　金：甘肃省社会科学规划项目“互联网+居家养老服务模式创新研究”(YB074)。

摘　　要：西北农村地区经济发展水平较为落后,空心家庭、空巢家庭比例远高于中东部地区,养老问题更为严峻,养老服务体系建设任务更为迫切。文章通过实地调研,发放调查问卷,了解西北农村老人接受市场化居家养老服务的意愿程度,并运用logistic模型对生活照料服务意愿、医疗保健服务意愿、精神慰藉服务意愿、文化娱乐服务意愿的影响因素进行分析,结果显示:总调查样本中74.49%的老人愿意接受市场化居家养老服务,不同服务意愿强度受不同因素的影响。文章据此提出建设西北农村市场化居家养老服务体系的对策建议。The economic development level of the northwest rural areas is relatively backward, and the proportion of hollow families and empty nest families is much higher than that of the central and eastern areas. The problem of old-age care is more severe, and the task of building the old-age service system is more urgent. Through field investigation and questionnaire, this paper finds out the willingness of the elderly in northwest rural areas to accept the market-oriented home-based care service, and analyzes the influencing factors of the willingness of life care service, medical care service, spiritual comfort service and cultural and recreational service by using logistic model. The results show that 74.49% of the elderly in the total survey sample are willing to accept the market-oriented home-based care service, and different service willingness is influenced by different factors. Based on this, this paper puts forward some countermeasures and suggestions for building a market-oriented home care service system in northwest rural areas.

关 键 词：西北农村 市场化居家养老 服务意愿 影响因素 

分 类 号：C913[经济管理] C939[社会学]