基于层次分析法和感性工学的智能童鞋款式设计  

Style Design of Intelligent Children's Shoes based on AHP and Kansei Engineering

作　　者：石文奇[1,2] 程凡[1] 王斌 张志新[1,2] 周川渝 顾朝晖[3] SHI Wenqi;CHENG Fan;WANG Bin;ZHANG Zhixin;ZHOU Chuanyu;GU Zhaohui(School of Fashion,ShaanXi Institute of International Trade&Commerce,Xi’an 712046,China;Silk Road Research Center of Cultural and Creative Industry,ShaanXi Institute of International Trade&Commerce,Xi’an 712046,China;Apparel&Art Design College,Xi’an Polytechnic University,Xi’an 710048,China)

机构地区：[1]陕西国际商贸学院时装艺术学院,陕西西安712046 [2]陕西国际商贸学院丝路文化创意产业研究中心,陕西西安712046 [3]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《皮革科学与工程》2023年第1期75-79,共5页Leather Science and Engineering

基　　金：西安市社会科学规划基金课题(22TY05);2021年度陕西国际商贸学院陕西民族艺术传承与文创设计研究专项(SMZX202135)。

摘　　要：为深入了解消费者对智能童鞋的功能和感性需求,选取3~6岁儿童父母进行问卷调研。首先运用层次分析法获得智能童鞋的五类功能需求顺序:精准定位、控温舒适和运动数据监测(并列第二)、健康成长指导、智能提醒;其次在功能需求优先级基础上,筛选出9对感性词汇,借助感性工学法对9款样品款式图进行均值和因子分析。结果表明,父母对不同智能童鞋款式感性印象差异较大,8号、3号样品图综合得分最高和最低;舒适性和科学性是影响父母对智能童鞋感性需求的2个主要影响因子。In order to gain an in-depth understanding of consumers'functional and emotional needs of smart children's shoes,a questionnaire scoring survey was conducted for parents of children aged 3-6.Firstly,the order of five functional requirements of intelligent children's shoes was obtained by using AHP:accurate positioning,comfort temperature control and movement data monitoring ranked second,healthy growth guidance and intelligent reminders.Secondly,on the basis of functional ranking,9 groups of perceptual vocabulary were selected and the mean value and factor analysis of 9 sample style maps were carried out with the help of Kansei engineering method.The results showed that parents'perception of different styles of smart children's shoes varied greatly,and the comprehensive scores of samples no.8 and No.3 were the highest and lowest.Comfortableness and scientificity are two main factors that affect parents'emotional demand for intelligent children's shoes.

关 键 词：智能童鞋 层次分析 感性工学 因子分析 

分 类 号：TS943.2[轻工技术与工程—服装设计与工程]