互动式面膜包装的设计应用  

Design And Application of Interactive Mask Packaging

作　　者：张媛[1] 程洁 ZHANG Yuan;CHENG Jie(School of Art and Design,Wuhan Institute of Technology,Wuhan 430205,China)

机构地区：[1]武汉工程大学艺术设计学院,湖北武汉430205

出　　处：《绿色包装》2022年第11期107-110,共4页Green Packaging

摘　　要：随着时代的发展,产品包装基础的设计已无法满足消费者更多心理层面需求,互动式包装设计领域有很好的发展趋势,更能满足消费者的个性化需求及情感需要。面膜包装设计可以提高面膜产品的附加值,互动式包装也会极大地提高消费者的购买欲望,将理论与实际应用结合,进行面膜包装设计,与用户建立起互动关系,使设计更能满足目标用户的情感体验和心理目标需求,进一步提升包装设计的体验感。With the development of The Times,the basic design of product packaging has been unable to meet the more psychological needs of consumers.I have learned that interactive packaging design has a good development trend and can better meet the personalized needs and emotional needs of consumers.Mask to mask the added value of products to improve packaging design,interactive packaging will greatly improve the consumers’desire to buy,to combine theory and practical application,to mask packaging design,establish interactive relationship with the user,make the design more can meet the target user’s emotional experience and the psychological demand,further enhance the experience of the packaging design.

关 键 词：互动式包装 面膜包装 设计应用 

分 类 号：TB482[一般工业技术—包装工程]