论中国传统五色之黄色--以品牌服装包装设计为例  

Discuss The Yellow in Chinese Traditional Five Colors--Take Brand Clothing Packaging Design as An Example

作　　者：闫文琼 严建云[1] YAN Wen-qiong;YAN Jian-yun(Guangxi University of Science and Technology,Liuzhou 545006,China)

机构地区：[1]广西科技大学,广西柳州545006

出　　处：《绿色包装》2022年第12期142-145,共4页Green Packaging

摘　　要：中国传统色彩观是自然色彩观、哲学色彩观和文化色彩观的有机结合,是中国传统文化精神的产物,而黄色在中国传统色彩观中五行属土,方位位于中央,是尊贵的象征,具有极大的研究价值。然而随着社会的发展,色彩观念也在发生着变化,黄色在色彩观念的变化过程中逐渐失去了原本的积极意义,呈现给大众更为消极的一面。本文从中国传统色彩观的角度对黄色进行分析,论述黄色在文学、传统文化、服装包装等方面的意义与运用。Chinese traditional color view is an organic combination of natural color view,philosophical color view and cultural color view,and is the product of traditional Chinese cultural spirit.In the traditional Chinese color view,yellow belongs to the five elements and is located in the center,which is a symbol of honor.,has great research value.However,with the development of society,the concept of color is also changing.In the process of changing the concept of color,yellow gradually loses its original positive meaning and presents a more negative side to the public.This paper analyzes yellow from the perspective of traditional Chinese color view,and discusses the color significance of yellow in literature,traditional culture,clothing packaging and so on.

关 键 词：传统五色 文化 黄色 包装设计 

分 类 号：TB482[一般工业技术—包装工程]