“青少年模式”:算法变革、功能聚焦与价值失衡  

Youth Mode:Algorithm Reform,Function Focus and Value Imbalance

作　　者：李冉 周进萍[2] Li Ran;Zhou Jinping

机构地区：[1]云南艺术学院,云南昆明650500 [2]中共南京市委党校社会学教研部,江苏南京210046

出　　处：《传媒观察》2022年第11期78-87,共10页Media Observer

摘　　要：随着互联网技术的日益繁盛,信息内容在大众传播过程中呈现出娱乐化特征。人们过度沉溺于媒介提供的表层信息和通俗娱乐,会放大媒介功能中的“麻醉功能”——不知不觉地失去社会行动力与主动性。互联网内容平台“青少年模式”作为针对青少年群体研发的特定产品,旨在通过优质内容赋能未成年人发展,为未成年人提供安全的用网环境和健康、有益的短视频内容,从源头上预防网络不良信息对未成年人发展的伤害。本文选取该模式作为研究对象,分别从算法模型、功能聚焦的角度分析其去娱乐化的具体表现。产品设计师在个性化推荐模型的基础上进行源头优化,深化内容优质度,辅以人工编辑,借助一系列避免复制与意志分散的功能引导受众的注意力回归阅读本身。但该模式目前也存在平台认知不足、产品生态容易极端化等问题,平台应立足保护青少年网民群体的网络权益,开发推出更好用、更有用的模式产品。Today,with the flourishing development of Internet technology,in the process of mass communication of information content,the characteristics of entertainment are becoming more and more intense.People are addicted to the surface information and popular entertainment provided by the media,resulting in the emergence of the"anesthesia function"in the media function——unconsciously losing social action and initiative."Youth Mode"as a specific product developed by the Internet platform for young people,which is an effective help to cultivate socialist builders and successors who are fully developed in morality,intelligence,body,art and labor.This paper selects this mode as the research object,and analyzes its specific performance in de-entertainment from the algorithm mode and the product’s focused reading function.Product designers optimize the source based on the personalized recommendation mode,deepen the quality of content,Assisted by manual editing,with a series of focused reading functions to avoid duplication and scattered will.However,this mode currently has insufficient awareness of the platform itself,and the product ecology is mixed with good and bad,should stand on the stand of young people as a point of departure,to develop a better and more useful mode platform.

关 键 词：去娱乐化 内容平台 算法模型 精致劣质图像 自我监管 

分 类 号：G206[文化科学—传播学]