都市体育服务综合体消费者感知与空间建构研究——以上海万国体育中心为例  

Study on Consumer Perception and Spatial Construction of Urban Sports Complexes: The Case of Shanghai Vango Sports Center

作　　者：方乐缘 陈林华[1] 阚洁 FANG Le-yuan;CHEN Lin-hua;KAN Jie;无(School of Sports Science and Engineering,East China University of Science and Technology,Shanghai 200237,China;Zhejiang Institute of Sports Science(Zhejiang Anti-Doping Agency),Hangzhou 310004,China)

机构地区：[1]华东理工大学体育科学与工程学院,上海200237 [2]浙江体育科学研究所(浙江省反兴奋剂中心),浙江杭州310004

出　　处：《浙江体育科学》2023年第1期35-42,共8页Zhejiang Sport Science

基　　金：2022年上海市体育决策咨询研究项目(TYJCZX202214-B)。

摘　　要：为了更好地把握都市体育服务综合体的空间特征和发展趋势,进一步挖掘体育文化消费市场潜力,研究采用文献资料、访谈等研究方法,以上海万国体育中心为例,解析都市体育服务综合体空间生产并深入分析消费者的感知与认同。结果发现:从消费者视角看,人们对体育服务综合体的空间感知包括实体空间感知、场所文化认同和空间主体认同三个维度;从经营者视角看,体育服务综合体运营主体一方面运用地域特色和场所符号进行空间的本土建构,另一方面又积极引入国际元素进行全球化建构。进一步的调查发现,消费者对上海万国体育中心的空间感知较为正面,普遍感受到了空间环境所带来的正面消费体验,产生了较为积极的空间认同感。To better grasp the spatial characteristics and development trend of urban sports service complexes and further explore the potential of the sports culture consumption market, this study uses literature and interviews to analyze the spatial production of urban sports service complexes and deeply analyze consumers’ perceptions and identities, taking Shanghai Wanguo Sports Center as an example. From the perspective of consumers, people’s spatial perceptions of sports service complexes include three dimensions: physical space perception, place culture identity and spatial subject identity;from the perspective of operators, sports service complex operators use regional characteristics and place symbols for the local construction of space on the one hand, and actively introduce international elements for global construction on the other. Further investigation reveals that consumers have a more positive spatial perception of the Shanghai UP Sports Center, generally feeling the positive consumption experience brought by the spatial environment and generating a more positive spatial identity.

关 键 词：都市体育服务综合体 空间认同 消费空间 万国体育中心 

分 类 号：G80-05[文化科学—运动人体科学]