基于第三人效应的微博隐私悖论产生路径研究  

Generation Path of Weibo Privacy Paradox Based on the Third-Party Effect

作　　者：司徒凌云 李益婷 石进[1] Situ Lingyun;Li Yiting;Shi Jin(School of Informaiton Management,Nanjing University,Nanjing 210023)

机构地区：[1]南京大学信息管理学院,南京210023

出　　处：《情报杂志》2022年第12期89-97,共9页Journal of Intelligence

基　　金：国家社会科学基金青年项目“多模态南海疆维权证据链智能化构建研究”(编号:22CTQ029);教育部哲学社会科学研究后期资助重大项目“面向南海维权的民国档案资料增补与研究”(编号:21JHQ014);江苏省社会科学基金青年项目“面向海疆智库领域的知识组织模式研究”(编号:21TQC004)。

摘　　要：[研究目的]随着微博平台用户规模的增长,信息量的激增及交互内容的多元化,隐私悖论现象在微博平台上日益凸显。研究微博隐私悖论的产生路径,有利于保障微博用户隐私安全,支撑微博平台信息安全建设。[研究方法]基于对微博隐私悖论主要表现形式的归纳,从第三人效应的理论视角出发,提出了自我服务偏向、乐观态度偏向、隐私关注偏向以及感知收益偏向的研究假设,构建了微博隐私悖论产生路径的理论模型。通过问卷调查,数据分析,以及结构方程方法对研究假设与理论模型进行了验证。[研究结论]自我服务偏向和乐观态度偏向是微博隐私悖论产生的主要原因,提升用户的自我认知与隐私保护意识、加强用户隐私披露行为的管理与预警是提升微博用户隐私安全的重要途径。[Research purpose]With the growth of Weibo users,the surge of information,and the diversification of interactive content,the phenomenon of the Weibo privacy paradox has become increasingly prominent on the Weibo platform.Research on the generation path of the Weibo privacy paradox is conducive to the security protection of Weibo users'privacy,and the information security construction of the Weibo platform.[Research method]First,we propose the research hypothesis including self-service bias,optimistic attitude bias,privacy concern bias,and perceived benefit bias based on the summary of the mainstream Weibo privacy paradox.Then,we construct the theoretical model of Weibo privacy paradox generation from the third-party effect's theoretical perspective.Finally,we perform the analysis on the theoretical model of Weibo privacy paradox generation and research hypothesis by using questionnaires,data analysis,and structural equation.[Research conclusion]The self-service bias and optimistic attitude bias are the main reasons for generating the Weibo privacy paradox.Improving users'self-awareness and privacy protection awareness,and strengthening privacy disclosure management are important ways to improve the privacy security of Weibo users.

关 键 词：微博 微博用户 微博平台 隐私悖论 隐私关注 隐私披露 隐私保护 第三人效应 

分 类 号：G353.12[文化科学—情报学]