符号传播视角下参与式文创模式设计方法探索——以花砖文创服务设计为案例  

On the Design Method of Participatory Cultural and Creative Mode from the Communication Semiotics Perspective:Taking the Huazhuan Cultural and Creative Service Design as an Example

作　　者：周涛 孙超 卜俊[1] ZHOU Tao;SUN Chao;BU Jun(Xiamen University Tan Kah Kee College,363052 Zhangzhou Fujian;Xiamen University,361005 Xiamen Fujian)

机构地区：[1]厦门大学嘉庚学院,福建漳州363052 [2]厦门大学嘉庚学院,福建厦门361005

出　　处：《设计艺术研究》2022年第5期75-79,共5页Design Research

基　　金：福建省社会科学基金项目(FJ2021C104);福建省中青年教师教育科研项目(JAS20507)。

摘　　要：探索一种以参与式为核心,邀请一般用户进行文创符号创作、解释和传播的文化创新模式。首先以符号学为理论基础,明确文创符号传播的模式,提出参与式下文创模式的两个关键问题,包括文创符号设计门槛的问题以及文创符号传播过程中意义偏离的问题,并在符号传播学指导下提出两个关键问题的解决方法 。其次进行以闽南花砖文化为领域的文创模式设计实践,实践通过花砖文化素材库和花砖文创服务的建立,探讨了“大众设计”和“专家设计”之间理想的符号传播模式。最后通过设计实践证明了参与式文化创新模式里两个关键问题的重要性,得出在符号传播学下解决上述关键问题能有效提高文创模式中符号建立的效率和符号传播的准确性以及有效性的结论。This paper explores a participatory cultural innovation model that invites ordinary users to create, interpret and broadcast cultural symbols.Firstly, it defines the mode of communication of cultural and creative symbols based on semiotics, and puts forward the two key problems of participatory creative mode, including the design threshold and the deviation of meaning in the process of communication. Hence two key problems are proposed under the guidance of symbolic communication. Besides, it carries out the design practice of cultural creation mode in the field of tiling culture. Then it discusses the ideal symbol communication mode between "mass design" and "expert design" through the establishment of tile culture material database and tile cultural creation service. Finally, it proves the importance of the two key issues in the participatory cultural innovation model through design practice, and it is clear that solving the above key issues under the symbol communication can effectively improve the efficiency of symbol establishment and the accuracy and effectiveness of symbol communication in the cultural innovation model.

关 键 词：符号学 参与式 文创模式 符号传播 花砖文创 

分 类 号：TB472[一般工业技术—工业设计]