多重距离框架下世界各国新闻媒体“一带一路”新闻情感倾向:同质与异质偏好的双重效应(2013-2020年)  

News Sentiment Tendency of "The Belt and Road Initiative" in the World News Media under the Framework of Multiple Distances: The Dual Effect of Homogeneous and Heterogeneous Preferences(2013-2020)

作　　者：宣长春[1] 杜璇 经羽伦 Xuan Changchun;Du Xuan;Jing Yulun

机构地区：[1]厦门大学新闻传播学院,福建厦门361005 [2]浙江大学传媒与国际文化学院,浙江杭州310014 [3]苏州大学传媒学院,江苏苏州215123

出　　处：《新闻界》2022年第10期52-63,共12页Journalism and Mass Communication

基　　金：国家社会科学基金青年项目“基于计算方法的社交媒体广告社会效果与综合治理研究”(21CXW015)。

摘　　要：在多重距离框架视角下,本研究通过对5,301篇各国主流英文媒体报道的情感分析发现,空间、经济、制度和文化等多维距离会负面影响各国“一带一路”新闻的情感倾向。进一步区分国家类型后发现,沿线和非沿线国机制不同,对沿线国家而言,距离越近情感倾向越正面,即“同质偏好效应”;对非沿线国家而言,距离越远情感倾向越正面,即“异质偏好效应”。此外,本研究还发现,信息熵会中介多维距离对“一带一路”新闻报道情感倾向的影响。研究结果为“一带一路”倡议在海外的传播现状提供有益的理论解释框架,同时也为“一带一路”的国际传播实践提供理论指导。In multidimensional distance framework, the research analyses the sentiment of 5,301 mainstream English media reports from various countries. The research found that spatial, economic, institutional and cultural distances negatively affect the sentiment of Belt and Road news. Further distinction between country types, we found that exist different mechanisms for BRI and non-BRI countries. For BRI countries, the closer the distance, the more positive the emotional disposition, which called "homogeneous preference effect". For non-BRI countries, the greater the distance,the more positive the emotional disposition, which called "heterogeneous preference effect". In addition, the research also found that information entropy mediates the effect of multidimensional distance on sentiment tendency of "The Belt and Road Initiative" news coverage. The results of the research provide a useful theoretical framework for explaining the current situation of "The Belt and Road Initiative" in overseas communication, and also provides theoretical guidance for the international communication practice of "The Belt and Road Initiative".

关 键 词：“一带一路” 多维距离 同质和异质偏好效应 信息熵 情感分析 

分 类 号：G210[文化科学—新闻学]