数字音乐产品与慕“名”而来的目的地旅游经济效应——一项准自然实验  

Tourism Economic Effects Caused by“Name and Fame”of Digital Music Products:A Quasi-natural Experiment

作　　者：吕德胜 王珏[1] 高维和 LYU Desheng;WANG Jue;GAO Weihe(School of Economics and Management,Northwest University,Xi'an 710127,China;College of Business,Shanghai University of Finance and Economics,Shanghai 200433,China)

机构地区：[1]西北大学经济管理学院,陕西西安710127 [2]上海财经大学商学院,上海200433

出　　处：《旅游学刊》2022年第11期101-115,共15页Tourism Tribune

基　　金：国家社会科学基金项目“文化产业数字化生态系统构建与治理策略研究”(21AZD057)和“黄河流域制造业双重价值链高质量嵌入研究”(20BJY090)共同资助。

摘　　要：以数字技术培育文化产业新业态,以数字文化助力旅游产业消费升级,正在成为新阶段文化旅游产业高质量发展的关键动能。立足于知名数字文化产品极大影响旅游经济发展这一“现象级”事实,文章利用数字平台手工搜集、筛选数字音乐产品,基于2005—2019年中国281个城市面板数据,将数字音乐产品发行作为准自然实验,运用多期双重差分等模型多维度检验了数字音乐产品对区域旅游经济增长的影响及内在机制。研究发现:知名数字音乐产品可以显著促进国内旅游经济发展,但对国际旅游经济影响不显著,该结论在考虑内生性及一系列稳健性检验的基础上仍然成立;知名数字音乐产品不仅能促进本地旅游经济发展,还能够拉动邻近城市旅游经济;知名数字音乐产品的旅游经济促进效应在四五线城市、区域文化多样性和旅游资源禀赋高的城市更显著;知名数字音乐产品可通过激发市场活力促进地区旅游经济发展。研究结论不仅为重塑数字时代文化和旅游融合发展新格局提供了重要依据,还为地区产业结构升级和区域协调发展提供了有益启示。Diversified tourism, represented by cultural tourism, is quietly rising all over the world. In order to achieve high-quality and sustainable development of cultural tourism, we must break the restrictions of traditional cultural industries on production space, experience scenes, consumption channels, media and other factors. Cultivating new forms of cultural industry with digital technology and promoting the consumption upgrading of tourism industry with digital culture are becoming the key driving force for the high-quality development of cultural tourism industry in the new stage. However, the existing literature lacks empirical research on culture promoting tourism economy from the perspective of digital music products. Based on the“phenomenal”fact that well-known digital cultural products have a great impact on the development of tourism economy, this paper uses the panel data of 281 cities in China from 2005 to 2019, manually collects and screens digital music products with the help of digital platforms, takes the distribution of digital music products as a quasi-natural experiment, and uses multi-stage double difference models to test the impact of digital music products on regional tourism economic growth and its internal mechanism from multiple dimensions.It is found that well-known digital music products can significantly promote the development of domestic tourism economy, but have no significant impact on the international tourism economy. This conclusion is still valid on the basis of considering endogenous and a series of robustness tests;Wellknown digital music products can not only promote the development of local tourism economy, but also stimulate the tourism economy of neighbor cities;The tourism economic promotion effect of wellknown digital music products is more significant in the fourth-and fifth-tier cities, cities with high regional cultural diversity and tourism resource endowment;Well-known digital music products can promote the development of regional tourism economy by stimulating

关 键 词：数字音乐产品 旅游经济 市场活力激发 经济增长 准自然实验 

分 类 号：F59[经济管理—旅游管理]