契合理念在节庆礼品包装设计中的应用  

THE APPLICATION OF FITTING CONCEPT IN FESTIVE GIFT PACKAGING DESIGN

作　　者：向菲[1] 熊姗 

机构地区：[1]湖北工业大学艺术设计学院

出　　处：《包装与设计》2022年第6期142-143,共2页Package & Design

摘　　要：本文作者根据契合设计的理念对“梁义隆”中秋礼品包装进行了重新设计。新的包装将新颖的设计语言与传统中秋节文化元素相契合,让“梁义隆”中秋礼品包装在保持“中华老字号”品牌文化底蕴的同时,更符合当下消费者的审美需求。此外,新的包装设计有效提升了“梁义隆”的品牌辨识度。Based on fitting design concept, the authors of this paper redesigned Liang Yilong’s Mid-Autumn Festival gift packaging. The new design combines novel design language with traditional Mid-Autumn Festival cultural elements, making the product packaging more in line with the aesthetic needs of current consumers while maintaining the cultural heritage of the "China time-honored brand". In addition, the new packaging design effectively enhances the brand recognition of "Liang Yilong".

关 键 词：契合理念 月饼包装设计 

分 类 号：TB4[一般工业技术]