视觉传达在皮革服装设计中的应用探讨  

Application of Visual Communication in Leather Garment Design

作　　者：林莹懿 王慧[2] 叶晓露[1] LIN Ying-yi;WANG Hui;YE Xiao-lu(Wenzhou Polytechnic,Wenzhou 325035,China;Hangzhou Vocational and Technical College,Hangzhou 310008,China)

机构地区：[1]温州职业技术学院,浙江温州325035 [2]杭州职业技术学院,浙江杭州310008

出　　处：《中国皮革》2022年第12期143-146,共4页China Leather

基　　金：浙江省教育厅一般科研项目(Y202148092);温州职业技术学院项目(WZY2020012);浙江省第一批课程思政示范课程《男装结构与工艺》(浙教函[2021]47号)。

摘　　要：时代高速发展,新事物更新迭代,视觉设计的表现手段和呈现形式得到了极大扩展,其与皮革服装的融合性和关联性也大幅增加。本文通过介绍4种视觉传达的应用方式、3种皮革服装的视觉设计形式和2大皮革服装设计趋势开展探讨,将皮革服装中的色彩、图案、廓形、空间等视觉传达元素,作为皮革服装设计的文化符合,对于服装本身具有重要作用,决定了产品的附加属性。因此,在皮革服装设计中发挥视觉传达的作用至关重要,既要反映时代特点又要顺应行业发展趋势,既能展示设计师的想法又能满足消费者的实际需求。服饰中的视觉传达设计主要突显设计师的审美能力、创新能力和空间处理能力等。本文阐述了视觉传达在皮革服装设计中的实际应用。With the rapid development of the times and the renewal and iteration of new things, the means of expression and presentation of visual design have been greatly expanded, and its integration and relevance with leather clothing have also greatly increased. In this paper, four application modes of visual communication, three visual design forms of leather clothing and two design trends of leather clothing were discussed. The color, pattern, outline, space and other visual communication elements in leather clothing were regarded as the cultural conformity of design, which plays an important role in the clothing itself and determines the additional attributes of the product. Therefore, it is very important to play the role of visual communication in leather garment design, to reflect the characteristics of the times and comply with the development trend of the industry, which can not only show the designer’s ideas, but also meet the actual needs of consumers. The visual communication design in clothing mainly highlights the designer’s aesthetic ability, innovation ability and space processing ability. This paper expounded the practical application of visual communication in leather garment design.

关 键 词：皮革服装 视觉传达 服装设计 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]