城乡一体化生态物流网络构建与测度研究  

Construction and Measurement of Urban-rural Integrated Ecological Logistics Network

作　　者：姜盼 闫秀霞[2] 姜浩 JIANG Pan;YAN Xiuxia;JIANG Hao(School of Management Science and Engineering,Northeast University of Finance and Economics,Dalian 116025,China;School of Management,Shandong University of Technology,Zibo 255000,China;School of Pharmacy,Hebei University,Baoding 071000,China)

机构地区：[1]东北财经大学管理科学与工程学院,辽宁大连116025 [2]山东理工大学管理学院,山东淄博255000 [3]河北大学药学院,河北保定071000

出　　处：《山东财经大学学报》2022年第5期51-61,共11页Journal of Shandong University of Finance and Economics

基　　金：山东省社会科学规划一般项目“城乡一体化物流服务生态网络构建与服务价值共创研究”(18CJJJ17);教育部人文社会科学研究项目“城乡一体化物流服务生态网络价值共创机理与实证研究”(18YJA630125)。

摘　　要：研究基于企业—顾客导向视角提出了城乡一体化生态物流网络新模式。构建了“县-乡-村”三级结构的城乡一体化生态物流网络三维结构模型,并利用复杂网络分析方法对城乡一体化生态物流网络进行测度。以吉林省长岭县为对象进行了实证研究,针对研究结果分析具体原因,提出了促进城乡生态物流服务一体化的对策建议:培育农村物流有效经营主体,提高农村网络信息化水平,强化农村基础设施建设,加大农村财政与金融支持力度,完善与制定物流法律法规,加强城乡物流一体化专业型及复合型人才培养。This study proposes a new mode of urban-rural integrated ecological logistics network, constructs the three-dimensional structure model of the urban-rural integrated ecological logistics network with the three-level structure of “county-town-village”, and measures the urban-rural integrated ecological logistics network by using the complex network analysis method. With Changling County of Jilin Province as the research object, this study conducts an empirical research, analyzes the specific reasons based on the research results, and puts forward such countermeasures and suggestions to promote the integration of urban-rural ecological logistics services as cultivating the effective business entity of rural logistics, improving the level of rural network informatization, strengthening rural infrastructure construction, intensifying rural fiscal and financial support, formulating and perfecting logistics laws and regulations, and strengthening the training of professional and compound talents in the field of urban-rural logistics integration.

关 键 词：城乡物流一体化 生态物流网络 复杂网络分析 一体化测度 

分 类 号：F724[经济管理—产业经济]