经济-礼貌模型:英文图书封面广告语的语用探究——以石黑一雄作品为例  

Economy-Politeness Model: A Pragmatic Study of Book Cover Blurbs in Kazuo Ishiguro’s Novels

作　　者：钟蕾[1] 高家瑞 ZHONG Lei;GAO Jiarui

机构地区：[1]四川外国语大学网络与继续教育学院,重庆400031 [2]北京大学对外汉语教育学院,北京100871

出　　处：《外国语文》2022年第6期66-74,共9页Foreign Languages and Literature

基　　金：国家社会科学基金重大项目“认知诗学研究与理论版图重构”(20&ZD291);教育部人文社会科学研究规划基金项目“拉马扎尼跨国诗学研究”(18YJA752024)的阶段性成果。

摘　　要：图书封面广告语作为连接图书与读者的桥梁,引导读者了解图书内容,指导其购买图书。本文通过整合杰弗里·利奇的经济原则和礼貌通用策略,尝试建立解读英文图书封面广告语的语用理论模型——经济-礼貌模型,并以石黑一雄英文原版图书的封面广告语为例,从音系、词汇与形态、句法、语篇四个层面探寻该模型的语用手法,从而阐释该模型的可行性和对图书封面广告语创作的指导意义。Blurb is a bridge connecting books and their potential readers, and also a key to attracting readers and even stimulating readers’ purchase action. Through the integration of Geoffrey Leech’s Economy Principle and General Strategy of Politeness, Economy-Politeness Model is to be established for the explanation of book cover blurbs. Moreover, pragmatic devices guided by the Economy-Politeness Model are to be exploreds and illustrated with blurbs of Kazuo Ishiguro’s novels as examples from phonological, lexical & morphological, syntactic and textual levels, so as to prove the feasibility of the Economy-Politeness Model and the guiding significance for the blurbs creation.

关 键 词：图书封面广告语 经济原则 礼貌通用策略 石黑一雄 

分 类 号：H313.1[语言文字—英语]