现代商业插画设计现状及改进策略  

Current Situation and Improvement Strategy of Modern Commercial Illustration Design

作　　者：许静[1] XU Jing(Suzhou Polytechnic Institute of Agriculture,Suzhou 215008,China)

机构地区：[1]苏州农业职业技术学院,江苏苏州215008

出　　处：《鞋类工艺与设计》2022年第22期35-37,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：商业插画作为艺术设计与商业的有机结合产物,凭借着丰富的主题、巧妙的创意构思、趣味十足的设计理念一直影响着广大消费者。以商业插画设计现状作为研究切入点,探讨商业插画设计的类型与表现手法;从功能、内容、表现手法等方面分析商业插画设计现状特点;总结设计中存在的问题,并提出设计优化改进策略,以期通过研究进一步提升商业插画设计的质量,使商业插画设计更好地服务消费者。As an organic combination of art design and commerce,commercial illustration has been influencing consumers with rich themes,ingenious creative ideas and interesting design concepts.Taking the current situation of commercial illustration design as the starting point,this paper discusses the types and expression methods of commercial illustration design;Analyze the current characteristics of commercial illustration design from the aspects of function,content and expression techniques;Summarize the problems in the design,and propose design optimization and improvement strategies,in order to further improve the quality of commercial illustration design through research,so that commercial illustration design can better serve consumers.

关 键 词：商业插画设计 应用功能 设计手法 装饰性 

分 类 号：J218.5[艺术—美术]