助农销售对外贸易过程中特色农产品英语翻译策略  

English Translation Strategies of Characteristic Agricultural Products in the Process of Helping Agricultural Sales and Foreign Trade

作　　者：赵维佳 ZHAO Weijia(Fujian Business School,Fuzhou Fujian 350001)

机构地区：[1]福建商学院,福建福州350001

出　　处：《山东农业工程学院学报》2022年第12期66-70,共5页The Journal of Shandong Agriculture and Engineering University

摘　　要：乡村振兴视阈下,为了进一步提升乡村产业规模,需要积极拓展特色农产品销售渠道,突破地域限制,抢占海外市场。为了让外国消费者了解特色农产品的卖点以及优势,需要对翻译问题给予足够重视,打破助农销售对外贸易中的沟通障碍,令商品信息在不同国家之间能够顺利流通。相关工作人员运用举例法、对比法等方式,分析特色农产品英语翻译工作的难点,并结合农产品销售实际需求,尝试制定出一套切实可行的农产品英语翻译策略,助力特色农产品对外贸易稳定、健康发展。From the perspective of rural revitalization,in order to further improve the scale of rural industry,we need to actively expand the sales channels of characteristic agricultural products,break through regional restrictions and seize the overseas market.In order to let foreign consumers understand the selling points and advantages of characteristic agricultural products,we need to pay enough attention to translation,break the communication barriers in foreign trade of agricultural sales,and make the commodity information flow smoothly between different countries.Relevant staff used examples,comparison and other methods to analyze the difficulties of English translation of characteristic agricultural products,and combined with the actual demand of agricultural product sales,tried to formulate a set of practical English translation strategies of agricultural products,so as to help the stable and healthy development of foreign trade of characteristic agricultural products.

关 键 词：对外贸易 特色农产品 英语翻译 

分 类 号：F320[经济管理—产业经济]