乡村振兴背景下广西本土茶饮业发展策略研究  

Research on the Development Strategy of Guangxi Local Tea Industry under the Background of Rural Revitalization

作　　者：谢佳源 朱燕涛 何东润 XIE Jiayuan;ZHU Yantao;HE Dongrun(Guangxi University for Nationalities Nanning,Guangxi 530000)

机构地区：[1]广西民族大学,广西南宁530000

出　　处：《中国商论》2022年第24期75-78,共4页China Journal of Commerce

基　　金：广西壮族自治区大学生创新创业训练计划项目“茶里游果”(S202110608197X)。

摘　　要：随着乡村振兴战略的深化与发展,区域经济一体化建设已然成为我国经济发展的重要组成部分。本文在推动广西壮族自治区本土茶饮业发展与创新的基础上,结合广西本土区域特色茶种,作物与区域特色文化形式,提出了广西本土茶饮业发展策略,包括形成品牌效应,建设区域联合产业链,并带动区域脱贫致富,树立本土茶饮业品牌形象等措施,推动区域经济发展,助力乡村振兴。With the deepening and development of Rural Revitalization Strategy, the integration of regional economy has become an important part of China’s economic development. On the basis of promoting the development and innovation of the local tea industry in Guangxi Zhuang Autonomous Region, this paper presents the development strategy of local tea industry of Guangxi, including forming a brand effect, building a regional joint industrial chain, driving regional poverty alleviation and prosperity and establishing local tea industry brand image etc., in order to promote the regional economic development and help the Rural Revitalization industry.

关 键 词：乡村振兴 扶贫助贫 茶饮业 区域特色产业 区域文化建设 

分 类 号：F327[经济管理—产业经济]